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Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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InsideView
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: Aventri     Published Date: Apr 29, 2019
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
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collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
    
Collaborative Consulting
Published By: Oracle     Published Date: Nov 22, 2018
Here's how you can win with cross-channel marketing Marketers from Australia share real results they've generated from cross-channel platforms. As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing. 2) NRMA generated $5 million in incremental revenue 3) Dymocks Tripled Open and Click Rates 4) PETstock improved sales conversions by 13% 5) Here's everything you need to know. Download now
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Oracle
Published By: Pega     Published Date: May 24, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
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Pega
Published By: Arbor     Published Date: Mar 13, 2014
For hosting and cloud service providers, learn how to secure your data and seize those opportunities of generating more revenue.
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arbor, frost and sullivan, arbor networks, ddos protection, hosting providers, cloud providers, cloud service, attack trends
    
Arbor
Published By: IBM     Published Date: Oct 20, 2015
See how Predictive Customer Intelligence can help identify opportunities to generate revenue, build loyalty, increase wallet share, and improve service.
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ibm, predictive, customer, intelligence, wallet share, revenue, crm & customer care
    
IBM
Published By: HP - Enterprise     Published Date: Jun 05, 2013
Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Just about everything is going mobile. Industries such as retail and financial services are going mobile to increase efficiency and generate more revenue. Mobile business apps and mobile enterprise apps have the potential to transform organizations. This white paper discusses key mobile trends and analyzes how financial services organizations must change their IT application development, testing, monitoring, and management methodologies while extending their services to multi-client mobile environments, leveraging both Native and Mobile-oriented Web apps.
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mobility, financial services, revenue stream, application development
    
HP - Enterprise
Published By: Lenovo - APAC     Published Date: Jan 23, 2019
Headquartered in Chicago, Bean Suntory owns over 70 premium spirit brands from whiskey and rum, to vodka, cognac, tequila, and gin. Beam Suntory generates $4 billion in annual revenues. But that revenue was in danger. The company’s production software, Wonderware, which controls embedded systems driving almost every critical production process, was underpinned by ageing hardware. If it failed, production would come to a grinding—and expensive—halt.Every hour of downtime results in lost production, which can amount to millions of dollars in losses,” says Sanjay Kirtikar, Director Digital Technologies, Beam Suntory. To ensure Wonderware never failed, Beam Suntory implemented hyperconverged clusters integrated with Nutanix Enterprise Cloud Platform software The results were instant and outstanding. Beam Suntory expects a 25-35% cost benefit from lower support and maintenance efforts, and a 50% reduction in power usage.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Rackspace     Published Date: Apr 24, 2019
Retail events like Black Friday generate huge amounts of revenue in a short time.Is your organization ready? Download this infographic to find out!
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Rackspace
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: Harvard Business School     Published Date: Feb 04, 2015
It’s easy to generate a burst of revenue. But will your strategies deliver consistently high profits over the long term? Discover the risks of strategic inertia and learn how to develop strategies that keep your firm on top—today and tomorrow.
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strategy, competitive advantage, sustainable competitive advantage, global competition, technological innovation, formulate action plans, harvard business school, executive education
    
Harvard Business School
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Money makes the world go ‘round, but can you tell your organisation’s “money story”—how it generates revenue and profits, maximises cash flow and steers clear of trouble? Not the practiced version that is supplied to the company’s investors, but the actual per unit economics, the metrics indicating the financial viability of the organisation, what is working well and what needs to be improved, and when to hit the brakes or pound the accelerator?
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revenue and profits, maximize cash flow, financial viability, money stiflers
    
Netsuite DWASF Leads Display Q1 2015
Published By: SevOne     Published Date: Jul 27, 2015
Download this free whitepaper to learn how to create new revenues and attract new customers.
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msps, performance monitoring, sevone, it solutions, fault management, it trends
    
SevOne
Published By: Vindicia     Published Date: Oct 04, 2017
The number of services available via online subscription is exploding—and the big bang of subscription is only gaining momentum. Companies want to turn one-time purchases into regularly recurring subscriptions or memberships. The siren song of subscription success is calling to executives in virtually every industry. Business leaders want ongoing revenue streams from an army of subscribers. But, as companies that plunged into recurring business models are realizing, subscriptions are more than just transactions that recur. Subscription success can be illusive. Too often, subscription models don’t generate the expected high, ongoing revenue streams.
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Vindicia
Published By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
Consider the volume of business content that your organization generates or receives every day: applications, forms, reports, office documents, audio, video, and even social media about your company. If it is poorly managed, not digitized, or disconnected from critical business processes, it creates chaos. This chaos impacts your ability to deliver exceptional customer service; it slows down important processes, increases security risk, and negatively impacts revenue. Conversely, controlling content chaos can significantly improve your analytics strategy by gaining insight and business value from dark or unstructured data sources. In this eBook, learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it as you grow.
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business content, volume, cloud-based, enterprise content management, ecm
    
Group M_IBM Q1'18
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot
Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
In today’s business environment, branch offices are more important than ever. For the average enterprise, branches generate the vast majority of revenue, but security at the branch is limited, if it exists at all. Learn how to enable secure branch transformation from the branch to cloud edge – without gaps.
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Cisco Umbrella EMEA
Published By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Successful order management systems are unique in their ability to create brand loyalty and generate new revenue streams. When executed correctly, they demonstrate a unified commerce approach for sellers that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to organizations selling complex configurable offerings, due to assembly and fulfillment workflows that may span multiple facilities and planning systems.
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Group M_IBM Q3'19
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