Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights.
HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
On-demand webinar published by eMarketer
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation.
Watch this webinar to learn about:
The various ways marketers are using location data today
How consumers feel about location sharing
How new government regulations may impact data collection
Besides the two eMarketer Analyst, Herv้ Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry.
View the webinar now on demand.
Does your PC lifecycle management (PCLM) reflect the issues associated with mobile users? Many organizations face expensive inefficiencies by not managing mobile assets effectively. These inefficiencies include dispersed and manual data collection, and inventory tools that are dependent on a connection to the company network.
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
Published By: Iovation
Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.