Companies recognize the importance of managing employee identities, data and permissions. But managing customer identity data requires an entirely different set of tools and technologies in order to keep up with the flood of data being generated as consumers interact across channels and devices.
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than just a means to faster registration, and as a key for gaining access to rich, permission-based identity data that drives relevant user experiences.
About the state of social login and latest trends
What benefits social login provides for users
What value social login can bring to your business
Best practices when implementing social login
Case studies from leading brands that are using social login
Customer Identity Management provides the tools you need to drive registrations, manage customer data and use it to improve cross-channel customer experiences and relationships.
Know your customers on a deeper level
Get a single customer view across channels
Turn data into relationships and results
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
Identify your customers across channels and devices
Manage today's volume and variety of customer data
Integrate and apply data across marketing campaigns
Build more personalized customer journeys
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
Published By: Badgeville
Published Date: Feb 13, 2014
Game applications in business result in both long and short-term success. Short-term effects will occur quickly, while proper implementation and use of game psychology will enable business leaders to maintain this success in the long-term.
Gain valuable insights into both long and short-term gamification success from these industry visionaries, and learn how to harness the power of games to fundamentally change the nature of work.
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.
As TV Everywhere (TVE) adoption rises alongside multi-device content consumption, media companies should look to revamp their engagement strategies. To engage with viewers across different devices, it’s important to have an in-depth understanding of how this process is spearheaded with user authentication, particularly via TVE.