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Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, emerging marketing, social media
    
Turn
Published By: SQAD     Published Date: Oct 12, 2018
A "unified source of truth" brings order to modern multi-geographic and multi-line companies
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SQAD
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
As the amount and importance of corporate data grows, companies of all sizes are finding that they increasingly need to deploy high-availability database solutions to support their business-critical applications.
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data, database, oracle database appliance, choosing hardware. storage, internal networking, memory, cpu, verify patch compatibility, database appliance manager, rdbms, database deployment, database installation, node, storage node
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Answer a few questions about your database management practices, and get a better understanding of your organization's ability to ensure highly available database services.
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database, database assesment tool, database services, customer confidence, database availability, database management, database management practices, orcale database appliance, intel xeon processors, database deployment, databse maintenance
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
CRN Magazine evaluated the 15 best products of 2011 and named Oracle Database Appliance best Enterprise Appliance of the Year. Read this article for the details.
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oracle, high-end hardware, sun microsystems, database, database management, oracle database appliance, intel xen processors
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Unlike large enterprises, smaller and mid-size businesses (SMBs) often rely on small teams - sometimes even a single person - to configure and manage their IT systems, including their databases.
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smb, database application, easy deploy, easy maintenance, scalability, high-availability, mid-sized organizations, departmental deployments, isv
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Oracle Database Appliance is a new engineered system consisting of hardware and software that saves customers time and money by simplifying deployment, maintenance and support of high availability database solutions.
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database, database cosulting, database hardware, database solutions, scalability, high availability, cluster sommunication, server node, storage node
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Nextgen was looking for a reliable, fast-to-deploy database solution with minimal support and maintenance costs.
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nextgen, database application, database imlpementation, simple database platform, reliable database platform, affordable database platform, oracle, value added distributor, vad, database solutions
    
Oracle Global Marketing
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
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database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades
    
Oracle Global Marketing
Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom, managing data, emerging marketing, internet marketing, traditional marketing
    
Bluekai
Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success, marketing research, search marketing, email marketing, emerging marketing, social media
    
Teradata
Published By: Anaplan     Published Date: Mar 29, 2018
To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.
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anaplan, architecture, security, controls, geographically, regional, global
    
Anaplan
Published By: ChannelAdvisor     Published Date: Jan 22, 2019
"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will. Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters. In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
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ecommerce, retail, marketplace, amazon, advertising
    
ChannelAdvisor
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : 
multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s robust translation management system and turnkey Global Delivery Network, NiceLabel, a leading developer of barcode and RFID labeling software, has seen a 45% increase in website leads and more than doubled its translation return on investment. In this case study, you’ll learn how NiceLabel used Smartling’s cloud-based solution to simplify, streamline, and accelerate all of its translation projects.
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smartling, website translation, translate website, website internationalization, internationlize website, translate efficiently, efficient translation, global marketing, emerging marketing
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
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smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing, emerging marketing
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Every translation option has advantages and disadvantages. Smartling’s guide reviews these and provides best practice guidance. Selecting the best options for your business is key to every successful translation project. There are many options to consider, including professional human translation, trans-creation by human professionals, computer-generated translation with human editing, and more. The right solution for your business should be evaluated against multiple criteria including the importance of quality and cost.
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smartling, global marketing, website translation, fast translation, faster translation, translation speed, speed up translation, translate efficiently, efficient translation, emerging marketing
    
Smartling
Published By: Smartling     Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
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smartling, website translation, translate website, global marketing, marketing technology, fast translation, faster translation, translation speed, speed up translation, emerging marketing
    
Smartling
Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
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adobe, marketing, optimzation, digital marketing, digital, emerging marketing
    
Adobe
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
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