Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line.
The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
Analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. With a little creativity, you can create custom metrics designed to inform every member of an organization. With this knowledge of their effect on the business, everyone can optimize their impact on company-wide goals.
What you'll learn in this webinar:
• Why standard KPIs may not be getting you everything you need
• Who can benefit from these new metrics (everyone!)
• How to identify key metrics and roll them out to the entire organization
• Get examples of how other companies are creating custom analytics
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges.
Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.