Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report.
Download it now to learn:
Why two-thirds of healthcare companies are investing in data analysis.
How they’re building content marketing programs to boost patient knowledge.
What they plan to do with virtual and augmented reality this year and beyond.
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.