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Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 22, 2019
Rising urbanization has brought unprecedented levels of traffic and congestion to our major towns and cities. Departments of transport are battling to ensure their regions aren’t negatively impacted by increased pressure on their road networks. On the frontline are traffic operators and planners. Every day, they face complex challenges as they attempt to improve traffic flow, minimize incidents, and unearth solutions to network issues. This eBook explains how traffic planners and operators can use data to help overcome some of the challenges they face.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 22, 2019
To improve safety and mobility across its 5,600km road network, the City of Toronto forged a partnered with HERE Technologies for the provision of traffic, incident, and historical traffic data. Access to this data allows the city authority to see exactly what’s happening on its roads and more easily and affectively run studies on improvement projects. This case study details how HERE Technologies enabled the City of Toronto’s transportation team to: Work smarter with comprehensive network coverage and accurate data to aid analysis Examine the impact of city projects without significant forward planning or expenditure Ensure travel volume models used to drive decision making are calibrated to represent real-world truths
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 24, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the world’s leading location platforms in 2019.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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location data, location technology solutions, security
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
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spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: HERE Technologies     Published Date: May 24, 2019
How secure is your company’s network? The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network. Download the infographic from HERE Technologies.
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technology, mapping, location data
    
HERE Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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Here Technologies
Published By: Cisco EMEA     Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Jun 01, 2018
What if defenders could see the future? If they knew an attack was coming, they could stop it, or at least mitigate its impact and help ensure what they need to protect most is safe. The fact is, defenders can see what’s on the horizon. Many clues are out there—and obvious. The Cisco 2018 Annual Cybersecurity Report presents our latest security industry advances designed to help organizations and users defend against attacks. We also look at the techniques and strategies that adversaries use to break through those defenses and evade detection. The report also highlights major findings from the Cisco 2018 Security Capabilities Benchmark Study, which examines the security posture of enterprises and their perceptions of their preparedness to defend against attacks.
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Cisco EMEA
Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that we’ve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; there’s no time for disjointed technologies and old systems that don’t serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
For the typical enterprise, the volume of data that needs to be managed and protected is growing at roughly 40% per year. Add to that the performance requirements of new applications and the demands for instant response time, always-on availability, and anytime-anywhere access. With such demands, data center managers face storage challenges that cannot be addressed using traditional, spinning-disk technology.
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Hewlett Packard Enterprise
Published By: SAP     Published Date: May 18, 2014
For years, experienced data warehousing (DW) consultants and analysts have advocated the need for a well thought-out architecture for designing and implementing large-scale DW environments. Since the creation of these DW architectures, there have been many technological advances making implementation faster, more scalable and better performing. This whitepaper explores these new advances and discusses how they have affected the development of DW environments.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools
    
SAP
Published By: Workplace by Facebook     Published Date: Dec 21, 2018
Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences that seamlessly blend the purchase journey. Download this info-graphic now to learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.
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Workplace by Facebook
Published By: HPE Intel     Published Date: Jan 11, 2016
Want to know where flash storage technology is heading? Watch Part V of our "Mainstreaming of Flash" video series to hear what's next with this exciting technology! HPE 3PAR StoreServ was built to meet the extreme requirements of massively consolidated cloud service providers. Its remarkable speed—3M+ IOPS—and proven system architecture has been extended to transform mainstream midrange and enterprise deployments, with solutions from a few TBs up to 15PB scale.
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HPE Intel
Published By: Coupa     Published Date: Dec 14, 2018
Visibility remains a huge challenge for CFOs in today’s dynamic and ever-evolving business environment. A study of more than 500 CFOs and senior finance executives conducted by the Economist Intelligence Unit (EIU) and commissioned by Coupa, reveals that more than 60 percent of CFOs lack complete visibility into the transactions within their organization. Sound familiar? Read the report to learn how CFOs are responding in a rapidly evolving world where new technologies, uncertainty, and emerging threats abound. The report also includes five qualitative interviews with the CFOs from Ally Financial, Driftwood Acquisitions and Development, Hays, Micron Technologies, and Zendesk.
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Coupa
Published By: Hewlett Packard Enterprise     Published Date: Mar 26, 2018
Modern storage arrays can’t compete on price without a range of data reduction technologies that help reduce the overall total cost of ownership of external storage. Unfortunately, there is no one single data reduction technology that fits all data types and we see savings being made with both data deduplication and compression, depending on the workload. Typically, OLTP-type data (databases) work well with compression and can achieve between 2:1 and 3:1 reduction, depending on the data itself. Deduplication works well with large volumes of repeated data like virtual machines or virtual desktops, where many instances or images are based off a similar “gold” master.
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Hewlett Packard Enterprise
Published By: Sage     Published Date: Apr 19, 2019
The way we work has completely transformed. New technology is changing how, where and when we work. In this new landscape, businesses are facing challenges specific to growth, talent acquisition and productivity. Employers need to embrace new technology to get ahead in this new world of work, and put people at the heart of their strategy. However, HR and People leaders are in fierce competition for the all-important slice of budget, which makes it vital to build the strongest business case for technology investment. This guide is intended to help HR and People leaders like you get the financial support you need. You’ll get practical, effective tips on: • Understanding and explaining the true benefits of investing in a new HR system and the likely return on investment. • Positioning HR as a driver of change throughout your business. • Ensuring your HR vision aligns with the business strategy. • Getting management and key stakeholders to buy in. • Building the strongest business case pos
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Sage
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