To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: • What rewards do guests most value in a restaurant loyalty program? • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? • What prevents them from joining a loyalty program? • Why do they leave a loyalty program or stop using it? • What’s their favorite restaurant loyalty program?
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Published By: Rizepoint
Published Date: Feb 13, 2017
Every successful multi-unit food service or hospitality organization understands the importance of consistent audits and recognizes the essential function they provide. Today, thousands of businesses—from giant multi-national chains to small family-owned businesses—depend on regular internal and third-party audits to monitor, control, and manage everything from sanitation and food safety regulations to internal facility standards and brand consistency.
The Oracle Hospitality Sports and Entertainment Simphony platform is a complete technology solution for venue management. With mobile and cloud solutions, ensure your venue is able to maximize revenues, while delivering a modern fan experience.
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
More than 40% of sports fans worldwide abandoned concession lines in the past 12 months – without making a purchase – because of excessive waiting, according to Oracle Hospitality Sports and Entertainment’s research report The Fan Experience: Changing the Game with Food and Beverage. The global study surveyed more than 3,500 sports fans in eight countries – Australia, Brazil, China, France, Germany, Japan, United Kingdom and United States – and focused on uncovering their top priorities. Most importantly, the survey aids venue operators by identifying “pain points” and solutions designed to trigger greater attendance and spark sales.
Large venue operations are faced with many challenges today. The good news for stadium operators is that there is a way to make these goals more achievable: cloud technology. If you’re looking for a cloud solution to take your venue forward, then look no further than Oracle Hospitality Simphony’s Cloud Service which allows you to optimize the fan experience with a modern food and beverage operation. Learn more about how cloud technology can enhance your venue operations.
The largest percentage of those surveyed purchase for general manufacturing (27%), followed by commercial construction (12%), contractor/service provider (12%) and residential construction (10%). A smaller percentage of participants purchase for the automotive, aerospace, machine shop, energy and hospitality industries, among others.
Zebra Technologies analyzed the state of the hospitality industry and conducted two research studies. The first study focused on the hotel/resort industry and measured senior executives, IT leaders, guest services and marketing respondents’ views on guest needs, their strategic technology and service plans, and vision for the future.
The second consumer study measured travelers’ preferences, technology requirements and opinions on the factors influencing their overall satisfaction at hotels and resorts. The results of these studies are shared in this 2016 Hospitality Vision Study.
A Zebra Technologies analisou o estado da indústria de hospitalidade e conduziu dois estudos de pesquisa. O primeiro estudo foi voltado para a indústria de hotéis/resorts e avaliou as visões de executivos seniores, líderes de TI, atendimento aos hóspedes e marketing sobre as necessidades dos hóspedes, sua tecnologia estratégica e planos de serviço, e sua visão para o futuro. O segundo estudo do consumidor avaliou as preferências, requisitos de tecnologia e opiniões dos viajantes sobre os fatores que influenciam sua satisfação geral com hotéis e resorts. Os resultados deste estudo são compartilhados no Estudo de Visão de Hospitalidade 2016.
Zebra Technologies analizó la situación de la industria de la hospitalidad y realizó dos estudios de investigación. El primer estudio se centró en la industria de la hospitalidad y evaluó la visión de altos ejecutivos, líderes de TI, personal de servicios al huésped y mercadotecnia sobre las necesidades de los huéspedes, sus planes estratégicos de servicios y tecnología, y su visión del futuro. El segundo estudio del consumidor analizó las preferencias de los viajeros, los requisitos de tecnología y las opiniones sobre los factores que influyen en la satisfacción general en cuanto a hoteles y resorts. Los resultados de estos estudios se presentan en este Estudio de Visión para la Industria de la Hospitalidad 2016.
Infant mix-ups in hospitals are an issue that occur at a surprisingly high rate,
but are preventable. With Zebra Technologies, hospitals now have the ability to seamlessly match mother / baby identification. Zebra has developed a series of mother/infant/birthing partner wristbands with matching security code features. These wristbands can be produced from identification coming from leading HCIS platforms. Other leading major HCIS vendors are actively incorporating this technology into their offerings.
When it came time for Southwest Vermont Medical Center (SVMC) to deploy a new barcode medication administration (BCMA) system, SVMC chose a Zebra positive patient ID system consisting of barcode printers, scanners, software tools, media and labels. Since that time, over two million medication doses have been administered. Nurses have been able to achieve an average medication scan rate of over 95% and a patient identification scan rate in excess of 99% for inpatient units. Even more impressive, these results have been sustained over a five-year period.
Dallas-based Parkland Health & Hospital implemented a Zebra technology solution to create a mobile-enabled workforce at its new state-of-the-art hospital campus. That mobile solution enabled the nursing staff to focus on what’s most important — patient care. The solution gave nurses the ability to communicate in real time, access right-now information and take the right action with that information.
Parkland’s leadership was able to track all patient activities from positive patient identification and specimen collection to laboratory specimen tracking and pharmacy medication administration. Additionally, hospital staff communication with voice and secure texting, along with patient alerts and
alarms—all help increase patient safety, care and satisfaction.
Hospitals and other healthcare organizations must contend with a daunting set of challenges when deploying mobile technology. That’s why it’s important to develop a carefully planned mobility strategy. To be successful, your strategy will need strong senior level leadership, commitment, funding and resources. An interdisciplinary team should be gathered— including nursing, physicians, pharmacy, IT, ancillary care, biomedical engineering and finance—to develop a vision for a common technology infrastructure that supports all staff across the organization. This white paper highlights a five-step roadmap for building an effective mobility strategy.