IBM commissioned Forrester Consulting to evaluate what consumers want from a mobile app (and its authoring brand) and focused on the following questions:
- What elevates a good, serviceable, and even profitable app into the realm of great?
- And if a mobile app achieves greatness, what is the impact?
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.”
Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise
scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.
IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers
exceptional digital experiences reliably, quickly, and seamlessly.
The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in
place technology, processes, and culture to create digital customer experience in real time.
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.
IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly.
The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
IBM commissioned Forrester Consulting to examine the potential ROI
enterprises may realize by implementing the IBM Automation Platform for
Digital Business. The purpose of this Total Economic Impact (TEI) study is
to provide readers with a framework to evaluate the potential financial
impact of the IBM Automation Platform for Digital Business on their
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks.
Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about:
· Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation
· The emerging role of the Chief Digital Officer
· How to use social media as a tool for minimizing reputational damage
· How your supply chain can put you at increased reputational risk"
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Today’s customers have more opportunities than ever to connect with a brand, and often research products and make purchases through a variety of different channels. However, it’s important to remember that employees are also customers in their personal lives, meaning that they also have high expectations for digital experiences in the workplace.
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
There is no fail-safe in today's digital world. Incidents will occur, both unintentional and malicious. To mitigate damage and organizational impact, the agile organization will respond quickly. To mitigate risks before damage occurs, an organization can maintain a continuous high state of security, ensure that all computing endpoints are in compliance, automate actions to shorten response time and enact measures to control infections with quarantine and until remediation is complete. Read this whitepaper to learn how IBM Endpoint Manager helps organizations respond quickly to today's threats.
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
According to an IBM Center for Applied Insights survey of developers, while two-thirds of mobile apps fail to achieve budget, schedule and project objectives, the successful one-third rely heavily on cloud-based platforms such as the IBM MobileFirst Platform.
Cloud-based platforms have been proven to reduce provisioning and development time by more than 90%. This on-demand webcast will demonstrate how you can leverage IBM’s Cloud offerings to accelerate your mobile transformation in a hybrid cloud.
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.
Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.