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Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Velaro     Published Date: May 06, 2014
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
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live chat, live chat software, proactive live chat, online sales conversions, ecommerce, online customer experience, customer support productivity, online sales
    
Velaro
Published By: Ounce Labs, an IBM Company     Published Date: Dec 15, 2009
Today, when you make decisions about information technology (IT) security priorities, you must often strike a careful balance between business risk, impact, and likelihood of incidents, and the costs of prevention or cleanup. Historically, the most well-understood variable in this equation was the methods that hackers used to disrupt or invade the system.
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ounce labs, it securitym it risk, software applications, pci dss, hipaa, glba, data security, source code vulnerabilities, source code analysis, it security, cryptography
    
Ounce Labs, an IBM Company
Published By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
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source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
Published By: Attivio     Published Date: Aug 20, 2010
Current methods for accessing complex, distributed information delay decisions and, even worse, provide incomplete insight. This paper details the impact of Unified Information Access (UIA) in improving the agility of information-driven business processes by bridging information silos to unite content and data in one index to power solutions and applications that offer more complete insight.
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attivio, data warehouse, unified information, data, content, unstructured content, integration, clob, blob
    
Attivio
Published By: SAP     Published Date: Dec 14, 2010
While your competitors sit back, download this free paper to learn how to cut costs, boost profits, build loyalty, and solve a myriad of day-to-day business challenges.
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sap, data strategy, competitive data, reduce costs, increase profits, employee improvement, business performance
    
SAP
Published By: SAP     Published Date: Jun 18, 2011
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
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real-time business analytics, faster decision making, business automation, business metrics, analytical data, sap
    
SAP
Published By: ASG Software Solutions     Published Date: Jul 20, 2009
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Aug 08, 2008
Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: May 27, 2009
Application management requires visibility from multiple vantage points within the IT enterprise, combined with a centralized information store that pulls the technology pieces of the application puzzle into a coherent whole.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 27, 2009
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 07, 2009
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
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asg, cmdb, bsm, itil, bsm, portfolio optimization, apo, mining tools, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jun 24, 2008
As IT evolves towards a more business-aligned position, it must seek out new ways of working that support more effective operations, service creation, and service delivery. These include technologies, processes, and a culture that supports higher levels of accountability, as well as more dynamic responsiveness to business needs.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, bsm, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 29, 2010
The key benefit of creating a case management methodology is to multiply its effectiveness by replicating it across the organization's patient-facing departments, practices and functions. In this way, your organization can reduce costs, increase quality and streamline its operations.
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asg, case management, healthcare, physicians, p4p, hospital case management, case studies, case management bi, business intelligence
    
ASG Software Solutions
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
Published By: Michigan State University     Published Date: Apr 24, 2012
Michigan State's online certificate programs provide business professionals and organizations concise, yet powerful professional development series - available wherever, whenever you have access to a computer and Internet connection. The Supply Chain Management or Strategic Leadership and Management programs offer an unparalleled combination of academic excellence, expert knowledge, content quality and advanced technology. Accreditation Michigan State is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. The Broad School has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1953, representing the highest standard of achievement for business schools worldwide.
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Michigan State University
Published By: CrowdStrike     Published Date: Feb 14, 2019
How adopting a framework can optimize cybersecurity Today’s threat landscape has created new challenges for security analysts and incident responders, as the number of alerts and their complexity have increased significantly. Organizations with small IT teams are overwhelmed, often lacking the time or resources to investigate every alert. Failing to do so means a high-risk threat might go unnoticed. This can result in a devastating breach, damaging an organization's finances and reputation. This white paper discusses how CrowdStrike is solving these challenges, by implementing the MITRE ATT&CK™ Framework across multiple CrowdStrike processes and product features to help improve analyst’s productivity and prevent breaches. This provides many benefits, including time savings; adding advanced context to security alerts and information; and enabling a common, shared language. However, it also provides some hidden advantages, especially concerning cybersecurity. Read this whitepaper to lear
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CrowdStrike
Published By: CrowdStrike     Published Date: Feb 14, 2019
How to navigate a crowded vendor landscape and find the best endpoint protection solution According to the 2018 SANS Endpoint Security Survey, more than 80 percent of known breaches involve an endpoint. That’s why finding the most effective endpoint protection has never been more important. Unfortunately, with hundreds of options on the market, all claiming the same “next-gen” features, choosing the best endpoint security for your organization can be challenging. Read the Endpoint Protection Buyers Guide to learn: • Why you should ensure that the solution you choose includes these five key elements: prevention (NGAV), detection (EDR), managed threat hunting (MDR), threat intelligence, and IT hygiene and vulnerability assessment • Details on the role each of these elements plays in ensuring your organization’s security • The evaluation criteria you should apply and questions to ask to ensure a solution is truly effective • How the cloud-native CrowdStrike Falcon® next-gen endpoint prote
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CrowdStrike
Published By: Zebra Technologies     Published Date: Mar 19, 2019
KEEP YOUR TEAMS MOVING AND PATIENTS SAFER More and more patients are turning to Ambulatory Surgery Centers (ASC) for outpatient surgeries, diagnostic testing and preventive procedures. Case volumes continue to rise and competition for patients is intensifying. At the same time, reimbursement rates are declining. How are ASCs thriving in this rapidly-changing climate? By incorporating sophisticated data capture solutions throughout the patient journey, ASCs are enhancing patient safety, improving clinical work flows and reducing overall costs.
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Zebra Technologies
Published By: Epson     Published Date: Jan 10, 2019
Since the earliest days of the industry, insurance companies have faced a never-ending struggle: processing the voluminous amount of paperwork that underwriting, claims, and compliance require. But the days of enduring the burdens caused by mountains of paper can become a distant memory. By investing in new, proven methods of converting paper documents to readable digital formats, insurance organizations can fully automate document processing to accelerate workflows, minimize processing times and enable more efficient operations.
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Epson
Published By: Epson     Published Date: Feb 27, 2019
By the end of 2019, the National Archives and Records Administration (NARA) will require all U.S. federal agencies to meet stringent new standards for electronic records management. This includes a requirement that all agencies manage their records electronically to the fullest extent possible, with long-term plans to stop accepting paper-based records and archives completely by 2022
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Epson
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