Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
ResizedImage389253 dog with laptop lead generation
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
Published By: Marketo
Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
Establishing a culture of accountability
Planning programs with ROI in mind
Creating a framework for measurement
Embracing revenue performance management
Mastering the art of forecasting
Building dashboards to inform complex decisions
Implementation across teams, tactics, and technolog
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
Today, when you make decisions about information technology (IT) security priorities, you must often strike a careful balance between business risk, impact, and likelihood of incidents, and the costs of prevention or cleanup. Historically, the most well-understood variable in this equation was the methods that hackers used to disrupt or invade the system.
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
Published By: Attivio
Published Date: Aug 20, 2010
Current methods for accessing complex, distributed information delay decisions and, even worse, provide incomplete insight. This paper details the impact of Unified Information Access (UIA) in improving the agility of information-driven business processes by bridging information silos to unite content and data in one index to power solutions and applications that offer more complete insight.
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).
Application management requires visibility from multiple vantage points within the IT enterprise, combined with a centralized information store that pulls the technology pieces of the application puzzle into a coherent whole.
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
As IT evolves towards a more business-aligned position, it must seek out new ways of working that support more effective operations, service creation, and service delivery. These include technologies, processes, and a culture that supports higher levels of accountability, as well as more dynamic responsiveness to business needs.
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
The key benefit of creating a case management methodology is to multiply its effectiveness by replicating it across the organization's patient-facing departments, practices and functions. In this way, your organization can reduce costs, increase quality and streamline its operations.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Michigan State's online certificate programs provide business professionals and organizations concise, yet powerful professional development series - available wherever, whenever you have access to a computer and Internet connection.
The Supply Chain Management or Strategic Leadership and Management programs offer an unparalleled combination of academic excellence, expert knowledge, content quality and advanced technology.
Michigan State is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
The Broad School has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1953, representing the highest standard of achievement for business schools worldwide.
How adopting a framework can optimize cybersecurity
Today’s threat landscape has created new challenges for security analysts and incident responders, as the number of alerts and their complexity have increased significantly. Organizations with small IT teams are overwhelmed, often lacking the time or resources to investigate every alert. Failing to do so means a high-risk threat might go unnoticed. This can result in a devastating breach, damaging an organization's finances and reputation.
This white paper discusses how CrowdStrike is solving these challenges, by implementing the MITRE ATT&CK™ Framework across multiple CrowdStrike processes and product features to help improve analyst’s productivity and prevent breaches. This provides many benefits, including time savings; adding advanced context to security alerts and information; and enabling a common, shared language. However, it also provides some hidden advantages, especially concerning cybersecurity.
Read this whitepaper to lear
How to navigate a crowded vendor landscape and find the best endpoint protection solution
According to the 2018 SANS Endpoint Security Survey, more than 80 percent of known breaches involve an endpoint. That’s why finding the most effective endpoint protection has never been more important. Unfortunately, with hundreds of options on the market, all claiming the same “next-gen” features, choosing the best endpoint security for your organization can be challenging.
Read the Endpoint Protection Buyers Guide to learn:
• Why you should ensure that the solution you choose includes these five key elements: prevention (NGAV), detection (EDR), managed threat hunting (MDR), threat intelligence, and IT hygiene and vulnerability assessment
• Details on the role each of these elements plays in ensuring your organization’s security
• The evaluation criteria you should apply and questions to ask to ensure a solution is truly effective
• How the cloud-native CrowdStrike Falcon® next-gen endpoint prote
KEEP YOUR TEAMS MOVING AND PATIENTS SAFER
More and more patients are turning to Ambulatory Surgery Centers (ASC) for outpatient surgeries, diagnostic testing and preventive procedures. Case volumes continue to rise and competition for patients is intensifying. At the same time, reimbursement rates are declining. How are ASCs thriving in this rapidly-changing climate? By incorporating sophisticated data capture solutions throughout the patient journey, ASCs are enhancing patient safety, improving clinical work flows and reducing overall costs.
Since the earliest days of the industry, insurance companies have faced a
never-ending struggle: processing the voluminous amount of paperwork that
underwriting, claims, and compliance require. But the days of enduring the
burdens caused by mountains of paper can become a distant memory. By
investing in new, proven methods of converting paper documents to readable
digital formats, insurance organizations can fully automate document processing
to accelerate workflows, minimize processing times and enable more efficient
By the end of 2019, the National Archives and Records Administration (NARA) will
require all U.S. federal agencies to meet stringent new standards for electronic
records management. This includes a requirement that all agencies manage their
records electronically to the fullest extent possible, with long-term plans to stop
accepting paper-based records and archives completely by 2022