An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.
Why should the target audience care?
Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.
Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café.
WHY SHOULD THE TARGET AUDIENCE CARE?
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce.
Read the guide to learn how to:
- Understand you audience and increase engagement.
- Own the omnichannel experience.
- Enable business and customer insights.
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
In this Q&Asession, data industry veteran Tony Fisher shares his insights on how –and why –connectivity unleashes an enterprise’s greatest asset -its data.Learn:?What macro trends are driving how companies think about data today??Why has data connectivity shifted from being just a tactical tool to becoming a strategic business priority??Where are businesses falling short in their ability to access and connect to their data?
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
In Q4, 2009, ENTERPRISE MANAGEMENT ASSOCIATES (EMA) analysts worked with ASG to research how executives in IT and within the lines of business use dashboards to gain holistic insights into IT services as they impact business outcomes.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
The U.S. spends more on health care than any country in the world – to the tune of $7,290 per capita per year. Yet this massive spend does not equate to high quality care for Americans. As a result, $300 billion is wasted every year.
If you’re a self-insured employer focused on driving down health care costs and better meeting the health care needs of your employees, this paper provides valuable and actionable insights to help you achieve this goal.
This white paper reveals:
• How low-quality care affects both the cost of care as well as patient outcomes
• Five best practices in helping employees identify high-value providers
Published By: Skillsoft
Published Date: Sep 25, 2013
In today’s business climate, the value of ongoing employee development efforts may seem like a no-brainer, but success is not always guaranteed. This ExecBlueprint discusses how HR can support leaders, managers, and employees in getting the most out of their training programs by using the performance appraisal process to identify gaps, focusing on the areas that will deliver the most return, and providing employees with enough context that they will want to learn for the company. HR leaders from Heineken Americas, BG Group, Given Imaging, and HDFC Asset Management Company share insight featured in this ExecBlueprint MP3. 55 minutes.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: TalentWise
Published Date: Jan 20, 2014
Start off the New Year by reviewing key HR trends for 2014. Our brief whitepaper offers insights into what's hot for HR this year, including:
- Mobile-friendly solutions
- Talent analytics
- Social tools
Plus, find out what trends (hello, stack-ranking!) are out for 2014. Read our whitepaper and discover what’s trending for HR hiring in 2014.
Published By: Asure HR
Published Date: Nov 18, 2013
This paper will offer you clear insight into ways of determining how much money your organization is losing through inefficient payroll processes.
More importantly, it will provide you with clear, simple directions for correcting the problem immediately with little risk to the organization’s cash flow.
Published By: Jobvite
Published Date: Feb 20, 2014
Some bad habits are easy to break—when you have the right tools.
Have you been clinging to old-school online resume searches? Scoffing at the idea of executive buy-in? Or believing candidates are the only ones who need to make a good first impression?
Uh-oh. You might want to read this eBook.
In “The Seven Deadly Sins of Recruiting,” Jobvite offers a list of common mistakes recruiters make—mistakes that can have dire consequences—along with insight on how to nip problem behaviors in the bud.
By shifting perspective to make more effective use of today’s advanced recruiting tools, recruiters can position themselves to be more strategic and successful at sourcing, engaging, and hiring top talent.
If you are looking for a deeper understanding of how to effectively and efficiently manage your organization’s employee handbook, code of conduct, and policies and procedures, The Definitive Guide to Policy Management is your go-to resource. No matter where you are today in your understanding of policy management, or how effective your current system may be, this guide will close the gaps in your understanding and offer new and practical perspectives and insights.
Published By: SafeStart
Published Date: Mar 02, 2018
The 2nd Annual Safety Progress Survey from SafeStart and the EHS Daily Advisor was launched in November 2017, and by the time the survey closed, 531 environmental, health, and safety (EHS) professionals had shared their insights into the state of safety at their companies.
Our 2018 Safety Progress Report includes all of the findings from the new survey, as well as year-over-year comparisons.
You’ll see how EHS pros and their organizations are moving the safety needle in a positive direction, eliminating challenges, and checking off the required boxes necessary to meet the very important objective of protecting workers in all industries.
Download the report to see what our respondents had to say!
Successful business in the 21st century is based on data: gathering it, managing it, leveraging it. The importance of data to create efficient and effective operations has grown exponentially in just a few years, tracking alongside the rapid proliferation of devices and the technological breakthroughs in networks and connectivity. Concepts like the Internet of Things (IoT) or Industry 4.0 have become as routine to EHS managers as duties related to employee health and safety.
However, while EHS managers may understand the essence of big data, putting those ideals into practice is a much harder task. The sheer amount of data generated and collected is the greatest barrier.
Want to learn more? Download our free paper today!
Check out our recent survey summary in a report entitled Participation Counts! A Look at Participation-Based Safety. The survey and its accompanying report, both sponsored by eCompliance®, provide insight into how safety professionals and their companies are encouraging employees to actively participate in safety initiatives in order to promote consistently safe behaviors on the job.
The study was conducted in May of 2017 and illustrates the diverse opinions within the safety field regarding such issues as implementing behavior-based vs. participation-based programs, measuring safety participation, and management visibility into safety performance.
The survey of over 500 respondents includes such findings as:
• 15% of survey participants believe that behavior-based programs have a negative impact on safety culture, and 55% think participation-based safety is most effective.
• The number one key initiative being prioritized by respondents in the next 12 months is “Improving communica
Published By: Verisign
Published Date: May 31, 2017
Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.
In the digital economy, data is becoming more interconnected every day. The volume of highly-connected data is growing rapidly, while also becoming a highly-valued corporate asset. By exploring relationships among people, processes and things, new business opportunities emerge, helping grow your business's competitive advantage.
In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.
Unlock the benefits of Ethernet – An Expert Q&A Guide provided by Spectrum Enterprise. Find out how technology experts are using reliable Ethernet solutions to boost business performance. Get actionable insights from experts and learn how switching to a high-performance Ethernet solution from Spectrum Enterprise can deliver security and reliability across your network and IT infrastructure.