In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
The fax market is changing significantly though not in the way predicted by many. Far from an inevitable decline brought about by the emergence of e-mail, the demand for fax, particularly from larger companies, is actually growing. The way that fax is managed within the business is also undergoing a significant period of transition.
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Many forward-thinking organizations are beginning to see the true potential of the convergence of voice, video and data. It has the power to transform business relationships, business processes and collaboration between employees, suppliers and customers.
This paper describes IBM's experience with and the benefits achieved from basic network convergence and IP telephony, the convergence of applications, and the ability to transform the enterprise business model.
This paper provides an overview of opportunities and benefits of business communications integration and includes two "before and after" scenarios - one in financial services and one in healthcare - that demonstrate how IBM clients have benefited from integrated business communications.
Unified communications and collaboration strategies can help organizations deliver a user experience that brings together communications and collaboration silos across and beyond traditional business boundaries. This paper reviews how by providing users with a single, integrated experience across both business applications and communications and collaboration tools, organizations can cultivate more dynamic and flexible business systems.