Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly. You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
Lean BPM is focused on radically simplifying how business processes and management are delivered. Processes are designed quickly and easily by the business user closest to the problem. Working solutions are delivered incrementally to your users in record time. Serena delivers the easiest business process development. No coding. No consultants. No kidding.
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
Discover how Numara® Track-It!® helps you avoid unplanned service interruptions, lost revenue and customer dissatisfaction due to unmanaged change. With change management capabilities, you will have the flexibility and management tools you need.• Implement change control • Reduce time and effort while improving productivity and compliance • Leverage your IT investment with a fully integrated change management solution • Improve customer satisfaction • Adhere to best practices in IT change management • Reduce the cost of IT services
Read how Splunk enabled WhitePages, the largest on-line directory of people and businesses, to protect the site's content and the brand by monitoring abusive site traffic and learn how Splunk's in-house search eliminated a data warehouse investment.
Published By: Conductor
Published Date: Apr 09, 2013
It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success."
Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy:
1. Set expectations about SEO with managers
2. Define the size of the natural search market opportunity
3. Execute on your SEO to show results
Published By: Tripwire
Published Date: Mar 31, 2009
HIPAA requires businesses that handle personal health information (PHI) to set up strong controls to ensure the security and integrity of that information. Learn how Tripwire Enterprise helps meet the detailed technical requirements of HIPAA and delivers continuous compliance.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues.
As our corporate data stores have grown in both size and subject area diversity, it has become clear that a strategy to address data is necessary. Yet some still struggle with the idea that corporate data needs a comprehensive strategy.
There’s no shortage of blue-sky thinking when it comes to organizations’ strategic plans and road maps. To many, such efforts are just a novelty. Indeed, organizations’ strategic plans often generate very few tangible results for organizations – only lots of meetings and documentation. A successful plan, on the other hand, will identify realistic goals along with a r
Instances of fraud have become commonplace in many industries, and it’s costing organizations millions of dollars annually and placing corporate brands at risk. But despite significant investments in staff and anti-fraud software, new and emerging fraud threats keep slipping through undetected. Why? Because it’s too costly to keep anti-fraud software current. Paying a vendor to make software changes dramatically increases total cost of ownership. This paper discusses how SAS addresses this challenge with next-generation fraud solutions like SAS Visual Investigator, a cloud-ready investigation and incident management platform that end users can easily configure and adapt to detect new and evolving types of fraud.
In June 2011, IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) that enterprises may realize by deploying Storwize V7000. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Storwize V7000 on their organizations. Storwize V7000 is a virtualized storage system designed to consolidate block and file workloads into a single storage system for simplicity of management, reduced cost, highly scalable capacity, performance, and high availability.
A though leadership white paper discusses how virtualization, cloud computing, and the proliferation of smart devices are helping companies meet their goals and be more effective with their IT investments but are placing increased demands on the datacenter network. Organizations can no longer afford to treat the datacenter network as an afterthought, and it is not sufficient to simply throw more ports or bandwidth at the problem. IBM offers a portfolio of datacenter network planning, integration, and management services designed to maximize customers' DCN success. By working with customers to plan and implement the appropriate network design at the beginning of an IT project, IBM can help customers meet their business requirements, minimize operating costs, and build in flexibility for the future.
How do I determine the potential return on investment for improving my application development capabilities? If you have ever asked that question, this study, "The Total Economic Impact of The IBM Rational solution for Collaborative Lifecycle Management (CLM)", can help. IBM commissioned Forrester Consulting to interview IBM CLM clients and examine the potential return on investment (ROI) an organization may realize by deploying the solution for CLM in order to increase communication process efficiencies and time savings.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
In March 2014, Cisco Systems commissioned Forrester
Consulting to conduct a Total Economic Impact™ (TEI) study
and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco Unified Computing System (UCS). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco UCS on their organizations.
To better understand the benefits, costs, and risks associated
with a Cisco UCS implementation, Forrester interviewed
several customers with multiple years of experience using
Cisco UCS. Cisco Unified Computing System and servers
unify computing, networking, management, virtualization, and
storage access into a single integrated architecture
Over the past decade, talent management initiatives have become a critical priority for organizations. While CEOs see the business value of talent management— typically talent acquisition, learning, performance, talent mobility, compensation, and analytics—some organizations have found it challenging to quantify the business impact or return on such investments. If you are looking for help in building a talent management business case, this overview was created for you.
In January 2015, Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment enterprises may realize by deploying Cisco TrustSec. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco TrustSec on their organizations.
The Cisco TrustSec solution simplifies the provisioning and management of highly secure access to network services and applications. Unlike access control mechanisms that work on network topology, Cisco TrustSec policies use logical grouping. Highly secure access is consistently maintained even as resources are moved in mobile and virtualized networks.