Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
ResizedImage389253 dog with laptop lead generation
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
IT complexity leads to wasted effort, time, or expense. Drive up productivity with HP ProLiant Gen9 servers for small and midsize businesses to simplify your infrastructure, resulting in better performance and scalability with easier management.
Published By: InsideView
Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads.
But it’s not as simple as creating a few tweets and browsing through LinkedIn.
Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.”
This short 30 minute webinar will show you how social selling will help you:
Find the best targets
Recognize “I’m ready to buy” signals
Uncover relevant, real-time insights
There’s no denying that today’s workforce is “mobile.” Inspired by the ease and simplicity of their own personal devices, today’s workforce relies on a variety of tools to accomplish their business tasks — desktops, smart phones, tablets, laptops or other connected devices — each with varying operating systems.
The specific tasks they need to accomplish? That depends on the person. But it’s safe to say remotely logging in and out of legacy, desktop, mobile, software as-a-service (SaaS) and cloud applications is a given.
And the devices on which they work? They could be owned by the enterprise or the end user, with varying levels of company oversight, security and management. The result? An overabundance of “flexibility” that leads to fundamental IT challenges of security and manageability.
Published By: DocuSign
Published Date: Mar 23, 2016
Doing more with less is the name of the game for SMBs. Learn about DocuSign’s suite of solutions for small business that let you deliver contracts, get approvals, sign invoices— all without an IT department. DocuSign seamlessly integrates with Salesforce and is easy to use for you and your team. Speed up sales, hire employees faster, and give your customers another reason to rave.
Come hear directly from DocuSign product leads and customers about how you can make DocuSign for Salesforce go to work for you.
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results.
Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance
Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on:
– General trends in retail banking, investment banking, and insurance
– Internal structures their companies are using to execute digital transformation
– The biggest threats/disruptions in the industry
– The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just
on customer retention)
– Main sources of sales and leads (digital + mobile are steadily increasing sources)
– Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics)
– Use of the cloud and AI to automate analysis and marketing
– The importance of multichannel personalization
– Innovation in the types/formats of products/services provided (leaders are focusing on i
Published By: Oracle CX
Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s
databases, accessing and using the right information at the right time has
become increasingly critical. Real-time access and analysis of operational
data is key to making faster and better business decisions, providing
enterprises with unique competitive advantages. Running analytics on
operational data has been difficult because operational data is stored in row
format, which is best for online transaction processing (OLTP) databases,
while storing data in column format is much better for analytics processing.
Therefore, companies normally have both an operational database with data
in row format and a separate data warehouse with data in column format,
which leads to reliance on “stale data” for business decisions. With Oracle’s
Database In-Memory and Oracle servers based on the SPARC S7 and
SPARC M7 processors companies can now store data in memory in both
row and data formats, and run analytics on their operatio
The purpose of IT backup and recovery systems is to avoid data loss and recover
quickly, thereby minimizing downtime costs. Traditional storage-centric data protection
architectures such as Purpose Built Backup Appliances (PBBAs), and the conventional
backup and restore processing supporting them, are prone to failure on recovery. This
is because the processes, both automated and manual, are too numerous, too complex,
and too difficult to test adequately. In turn this leads to unacceptable levels of failure for
today’s mission critical applications, and a poor foundation for digital transformation
Governments are taking notice. Heightened regulatory compliance requirements have
implications for data recovery processes and are an unwelcome but timely catalyst for
companies to get their recovery houses in order. Onerous malware, such as
ransomware and other cyber attacks increase the imperative for organizations to have
highly granular recovery mechanisms in place that allow
Published By: SAP Ariba
Published Date: Oct 11, 2018
Today's supply chains typically include multiple partners, with services and sourcing managed across several organizations and across the world. Companies are increasing their use of third-party suppliers in the execution of key strategic imperatives. This leads to complexity in the supply chain and increased scale and intensity of operations, all of which contribute to global warming.
Most organizations are in the midst of some form of digital transformation (DX),
transforming how they bring products and services to the market—and ultimately
deliver value to their customers. But DX initiatives also bring complexity for the
network operations team. With business-critical services distributed across
multiple clouds, this leads to potential performance issues, especially at
Given these realities, it is no wonder that software-defined wide-area network
(SD-WAN) technology is rapidly going mainstream. Unfortunately, SD-WAN is an
example of the paradox of DX: transformative technology can potentially move the
business to the next level, but the expanded attack surface it creates can expose
the organization to significant risk. That is why an SD-WAN deployment, like every
other DX effort, should be accompanied by a security transformation (SX) that
rethinks outdated principles, broadens protection beyond the data center, and
integrates the security archit
Technology leaders need to rethink strategic
planning in the age of the customer. Technology
strategies are too often just collections of loosely
related project plans and too focused on tech
project delivery milestones. Strategies designed
“by IT, for IT” fail to engage business leaders and
executives because they don’t explain how tech
strategy leads to better customer experience and
outcomes. This report explains how technology
leaders can create a strategic tech plan that is
customer-led, insights-driven, fast, and connected.
Published By: ServiceNow
Published Date: Oct 02, 2015
From students to executives, finding solutions to improve efficiency, productivity, and communication has become vital.
These end users are trying to excel in their work, and while they don't mean to cause harm, in most organizations this desire leads to the use of applications, services, and data storage and sharing beyond IT's boundaries. This practice, known as “shadow IT,” walks a line that information security officers are uncomfortable with, and it's having an obvious impact on technical support teams. The good news is, there are opportunities for all support organizations, regardless of their stance on shadow IT.
Innovative technology continues to transform how business is done for small and large businesses alike. With technology and communication trends moving faster than ever before, it’s important to take advantage of these trends to keep the way we communicate with our employees, clients and coworkers current and seamless. Having an efficient communication system not only enables employees to be productive, but it ultimately leads to improving businesses’ bottom lines.
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads?
Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins
For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity.
68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing.
Read this guide for best practices on lead scoring and winning together with sales.
There is no question that security attacks targeting your organization will continue to grow and evolve. The question is, how can you respond to malware and other risks without unnecessarily constraining your workforce? How can you get beyond the fear and anxiety that leads to excessive prohibition, prevention, blocking, and excluding – so that you can use security technology to both protect and empower people?
The answer is with a multi-layered defense – one that uses advanced security technologies and sophisticated operational practices in combination to cover the full spectrum of threat vectors. This solution brief explores the growing importance of multi-layered defense in today’s fast-changing web environment, and key considerations in implementing an effective multi-layered defense strategy.
Public key infrastructure (PKI) is the foundation of today’s enterprise security. But most PKI lacks central visibility, consistent processes, and refresh progress validation. This leads to errors and missed system updates that result in policy violations and costly business interruptions. You can solve these issues with a PKI refresh that delivers automated key and certificate security and management.
This research paper argues that it is up to the CFO to work with IT to modernize the business before it is too late. Enterprises need greater transparency into the streams of data illuminating market opportunities and market risks. They need systems that scale in step with the organization’s growth and technologies assisting a more intimate customer relationship. This paper highlights five reasons why the CFO must lead the charge to modernize their organizations now—or risk being outrun by the competition.
Download this white paper on how cloud ERP can help IT meet rapidly evolving business needs. Discover the core characteristics of the modern enterprise, and the new ERP strategies adopted by rapidly growing enterprises like Williams-Sonoma and Knowledge Universe to support their growth.
Download this white paper to find out about the 7 key impediments that limit strategic visibility and how to remove these obstacles to make informed, insightful and assertive decisions that drive profitable business growth.
In this paper, we consider the distinct financial and operational challenges that businesses face when launching international operations, and examine the value that global, real-time financial reporting and consolidation solutions can deliver. We discuss the criteria that companies should use to evaluate solutions.