The Custom Research Brief is a concise digital solution that allows for capturing data, customer feedback and sponsor thought leadership.
• Make a statement in the marketplace as a solution provider
• Highlight your customers and their outcomes
• Create one-to-one marketing tools for existing customers and prospects
• Extend the value of your marketing message with an in-depth content-rich reader experience
• Ensure delivery of your message in a way that PR placements can’t guarantee and advertising can’t accommodate
Partner with HealthLeaders Media to gain greater credibility and traction from our targeted data and intelligence solutions.
Download the information sheet now to discover what innovative engagement we offer.
Published By: Conduent
Published Date: Jul 23, 2019
In this eBook, we’ve distilled the key information into a “decision guide” to help you head in the right direction with your technology planning. The guide walks you through the five main options for your technology and overviews the benefits and challenges related to each — so you can weigh the pros and cons and make the best technology choices for your organization. Complete the form at right to get your copy today.
Published By: Salesforce
Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
I Big Data e gli analytics workloads sono la nuova frontiera per le aziende. I dati vengono raccolti da fonti che non esistevano 10 anni fa. Tutti i dati dei telefoni cellulari, i dati generati dalle macchine e i dati relativi all’interazione con i siti vengono raccolti e analizzati. Inoltre, con i budget IT sempre più sotto pressione, l’impatto ambientale dei Big Data non fa che aumentare e pone grandi sfi de per i sistemi storage.
Questo documento fornisce informazioni sulle problematiche che le applicazioni dei Big Data pongono sullo storage e su come scegliere le più corrette infrastrutture per ottimizzare e consolidare le applicazioni dei Big Data e degli analytics, senza prosciugare le fi nanze.
“EDR alone is simply not enough to empower security pros to detect, investigate, and respond to attacks at the pace they need to keep up with modern attackers. A broader detection and response approach is needed.”
Register now and receive this exclusive white paper. Dave Gruber, ESG Senior Analyst takes a look at how you can increase the efficiency and effectiveness of detection and response through XDR, along with:
• Strategic insight into the current state of threat detection and response, providing you with ESG’s comprehensive research and findings.
• Current challenges affecting today’s organizations, including the time and resources required and numerous gaps that EDR exposes.
• Valuable foresight into what’s next and how XDR—detection and response across email, endpoint, servers, cloud workloads, and network—can help solve these issues.
Published By: IBM APAC
Published Date: Oct 11, 2019
Several countries in the Asian region are experiencing strong growth in their economies, but a large part of the population of many of these countries remains unbanked. In such a scenario, Techcombank, a bank in Vietnam, knew it had to deliver a differentiated banking experience for its prospective customers.
The bank had to transform its IT infrastructure and it zeroed in on IBM LinuxONE because of its ability to handle very large and variable workloads, combined with strong security and cost-efficiency. As a result, it was able to handle 4X the transactions during peak season effortlessly along with 44% lower total cost of ownership while also winning new customers.
Find out more.
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.
Envision this situation at a growing bank. Its competitive landscape demands an agile
response to evolving customer needs. Fortunately, analytically minded professionals in
different divisions are seeing results that positively affect the bottom line.
• A data scientist in the business development team analyzes data to create customized
• experiences for premium customers.
• A digital marketer tracks and influences the customer journey for prospective
• mortgage customers.
• A risk analyst builds risk models for the bank’s loan portfolios.
• A data analyst examines data about local customers.
• A technical architect defines a new system to protect bank data from internal and
• external cyberthreats.
• An application developer builds a new mobile app for online customer portfolio
Between them, these employees might be using more than a dozen packages for
analytics and data management.
Why data-driven businesses stand out from the crowd.
Why Should the Target Audience Care?
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd
Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards?
Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into:
• the key drivers needed within an organisation that help grow customer analytics maturity
• why companies using paid analytics solutions experience more tangible benefits than those using free analytics
• how to distinguish customer analytics leaders from laggards
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: ZoomInfo
Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
Published By: Skillsoft
Published Date: Sep 25, 2013
Employee training is often seen as a luxury, especially if the workforce is being streamlined to cut costs. But a lack of investment in employee training in order to save costs can have the opposite effect. A well-trained workforce can improve business productivity and efficiency, drive innovation and development and vastly alter a customer’s perception of the business. We’ve identified the seven deadly skills that every modern employee should have in their skill set. This
paper highlights those general soft skills that are vitally important for the prosperous, innovative and efficient business.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Published By: StoryDesk
Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
Get in the know on what’s driving significant pay increases.
• Find compensation trends by tech skill, job title, state, metro and industry.
• Discover why 39% of the tech pros anticipate changing employers in the coming year.
• Learn what motivators employers are using to retain tech talent.
In the Safety Forms & Technology: Trends for 2016 survey sponsored by ProntoForms, we sought to learn how environmental, health, and safety (EHS) professionals are leveraging technology in the use of safety forms and metrics at their organizations and worksites. We surveyed 473 EHS pros to find out how their companies are approaching these issues in the real world, including:
•How safety forms are created, processed, and stored;
•What types of devices are being used in the field;
•The most common standards and metrics used by EHS departments;
•The efficiency of safety incident reporting at respondents’ organizations;
Download now to see the results!
For midsize firms around the world with 100 to 999 employees, advanced technology plays an increasingly important role in business success. Companies have been adding cloud resources to supplement on-premise server, storage, and networking capabilities. At the same time, growth of mobile and remote workers is also changing how companies need to support workers to allow them to be as productive as possible. Like larger companies, midsize firms must make sure that they are effectively coordinating on-premise, public cloud, and private cloud capabilities. Unlike large companies, though, midsize firms are limited in both financial and technical resources to design and coordinate effective solutions to meet specific needs. Rather than invest in a major overhaul of their IT environments, midsize firms have to move incrementally, supplementing current resources with new cloud and on-premise capabilities that provide the performance needed to prosper in an increasingly competitive environment.
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”