keywords

No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.

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Before creating new technologies, we must think about how to create the right values to be also able to sell it. All the technology that is required for “Industry 4.0” is available today already, so in fact Industry 4.0 can be seen more than an innovation driver for new businesses that are not exploited today, than an innovation driver for technology. If these existing technologies are assembled properly together and combined with the right business models, there is really good chance to profit from Industry 4.0. This white paper looks into the ways one can profit from Industry 4.0 by differentiating through new business models.

While many OEMs are aware of new technologies to make machines more energy-efficient, they are reluctant to make changes due to the perception that it will make their machines more expensive to sell. The constraints of cost reduction, usage of resources and energy reduction are becoming key drivers in the industry as consumers require manufacturers to be more “green”. This paper demonstrates how incorporating sustainable design can add value to their machines and differentiate OEMs from the competition.

Wireless technology is increasingly used in machine safety applications. New solutions introduce mobility and offer higher levels of flexibility and safety for plant floor operators. This eBook explores how modern wireless implementations can increase user safety and mobility, reduce installation costs, and boost productivity.

The industry of tomorrow will be different. More volatile markets, new technology capabilities, and increased pressure on performance will precipitate the change. But with change comes opportunity…the Industrial Internet of Things (IIoT) has unleashed huge potential for industrial customers. There is a reported $14 trillion of new business growth up for grabs – and your goal of better business performance can help you earn your fair share of that growth. How can you make the most of this potential? Read the rest of this eBook to learn more.

Growing concern for the environment is driving increased regulatory and consumer focus on energy and water efficiency – and pump manufacturers are on the front line. To succeed in this demanding new market, pump manufacturers must build smarter pumping systems. Learn how new PLC and VSD technologies are helping to support smart pumping systems.

The challenges facing industrial companies grow more daunting by the day. Globalization, energy markets that change in real time, variations in materials and prices, aging of the industrial workforce, inability to attract the next generation of Talent, and difficult regulatory pressures have all contributed to an extremely stressful industrial business environment. Fortunately, the right automation system can now offer cutting-edge packaging solutions for meeting at least three of these challenges.

Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.

Companies realize the benefits of moving to virtualization, however, most virtualized environments today are being deployed in an insecure manner. Download this HP White Paper to learn how to protect your high value virtual assets with a combination of purpose-built IPS platforms and enterprise-class management solutions.

Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.

TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.

There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.

Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.

Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.

Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.

Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.

Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.

You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.

Learn how your agency can thrive by offering high-value inbound marketing services

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.

Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.