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lead generation

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Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, emerging marketing
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research, ad age, btob, internet marketing, crm & customer care, marketing research
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, search marketing, emerging marketing
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data, search marketing, website development
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
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act-on, marketing, automation, crm, lead generation, lead engagement
    
Act-On
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, emerging marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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mobile marketing, marketing tech, lead generation, guide
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
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lead generation, scoring, nurturing, marketing, sales
    
Act-On
Published By: Kronos Incorporated     Published Date: Feb 23, 2017
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates.
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Kronos Incorporated
Published By: Paychex     Published Date: Nov 29, 2016
With the accelerated pace of business, it’s become more difficult for human resource (HR) departments to adapt to complex, changing human capital management issues such as recruiting and retaining highly competent workers, managing talent, developing leaders, and leveraging a multigenerational workforce. In research conducted by the Society for Human Resource Management (SHRM), talent management ranked as the top priority among the HR professionals surveyed, with 64% ranking their company’s performance as neutral and another 30% ranking it unfavorably. In fact, four out of 10 said their employers didn’t even have a designated individual for managing talent. But, what does “talent management” actually entail? In this ebook, we’ll take a look at each of the major areas of concern for HR departments and present information that may be applied to your own organization.
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Paychex
Published By: Madison Logic     Published Date: Jun 03, 2013
With the right execution, an effective B2B lead nurturing program begins as soon as a prospect interacts with your content, and continues until a relationship has been built, the lead is qualified and forwarded to a sales person for follow up - which can take months. However, nurturing has proven to be extremely worthwhile, as half of all buyers' inquiries eventually result in a purchase. This white paper summarizes the key takeaways of Madison Logic's recent webinar, Lead Nurturing: A Multi-Touch Journey, which features: Ruth P. Stevens, Adjunct Professor, Columbia Business School; Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers Erik Matlick, CEO Madison Logic Lana McGilvray, (Moderator) Principle, Blast PR
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Madison Logic
Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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conversion analysis, content personalization, lead generation
    
Offermatica
Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture, web traffic, web site testing, multivariate, a/b testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture, website testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
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segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
    
Omniture
Published By: Soffront     Published Date: Aug 21, 2009
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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crm, customer relationship mangement, crm software, crm application, crm app, customer retention, customer satisfaction, lead generation, cost control, crm implementation, crm deployment, soffront
    
Soffront
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library, emarketing papers, investbrite, directories inc.
    
Find White Papers
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
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