Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
How often do prospects fill out a form on your site, but lose interest by the time your sales team responds? A sale is 22 times more likely to happen when you make contact within 5 minutes. Learn how to respond instantly to web leads in this guide.
Published By: DNN Corp.
Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers.
Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
To compete successfully in today’s economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing.
In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever.
Recorded Feb 5 2018 49 mins
Steve Feloney, VP Product Management CA Technologies