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Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology
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Amazon Web Services EMEA
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
"Nothing kills attacks earlier than DNS-layer security. Protection both before and during the attack Attacks have many phases. Before launching, the attacker needs to stage internet infrastructure to support each phase. Two early phases are to redirect or link to a malicious web domain or send a malicious email attachment. For the former, most attacks leverage exploit kits (e.g. Angler) as the first stage before dropping the final payload. Cisco Umbrella effectively blocks initial exploit and phishing domains.
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Cisco Umbrella EMEA
Published By: CheckMarx     Published Date: Jun 07, 2019
Artificial Intelligence (AI) software is everywhere being leveraged by many industries such as healthcare, fintech, and e-commerce. But how does AI impact the security space? Join Maty Siman, Checkmarx Founder and CTO, to get both a white hat and black hat perspective to AI and security.
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CheckMarx
Published By: Group M_IBM Q119     Published Date: Mar 11, 2019
The days when avoiding the Cloud was a defensible position for a business are gone. By taking advantage of the Cloud, organizations not only gain its direct benefits, but are also better able to leverage other new technologies and become more efficient and innovative
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Group M_IBM Q119
Published By: Group M_IBM Q3'19     Published Date: Jul 01, 2019
This white paper considers the pressures that enterprises face as the volume, variety, and velocity of relevant data mount and the time to insight seems unacceptably long. Most IT environments seeking to leverage statistical data in a useful way for analysis that can power decision making must glean that data from many sources, put it together in a relational database that requires special configuration and tuning, and only then make it available for data scientists to build models that are useful for business analysts. The complexity of all this is further compounded by the need to collect and analyze data that may reside in a classic datacenter on the premises as well as in private and public cloud systems. This need demands that the configuration support a hybrid cloud environment. After describing these issues, we consider the usefulness of a purpose-built database system that can accelerate access to and management of relevant data and is designed to deliver high performance for t
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Aug 12, 2019
Welcome to Secure Hybrid Cloud For Dummies, IBM Limited Edition. The hybrid cloud is becoming the way enterprises are transforming their organizations to meet changing customer requirements. Businesses are discovering that in order to support the needs of customers, there is an imperative to leverage the highly secure IBM Z platform to support missioncritical workloads, such as transaction management applications. The Z platform has been transformed over the years. The combination of z/OS, LinuxONE, open APIs, and the inclusion of Kubernetes has made IBM Z a critical partner in the hybrid cloud world. Businesses can transform their IBM Z environments into a secure, private cloud. In addition, through IBM’s public cloud, businesses may take advantage of IBM Z’s security services to protect their data and applications.
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Sep 04, 2019
This white paper considers the pressures that enterprises face as the volume, variety, and velocity of relevant data mount and the time to insight seems unacceptably long. Most IT environments seeking to leverage statistical data in a useful way for analysis that can power decision making must glean that data from many sources, put it together in a relational database that requires special configuration and tuning, and only then make it available for data scientists to build models that are useful for business analysts. The complexity of all this is further compounded by the need to collect and analyze data that may reside in a classic datacenter on the premises as well as in private and public cloud systems. This need demands that the configuration support a hybrid cloud environment. After describing these issues, we consider the usefulness of a purpose-built database system that can accelerate access to and management of relevant data and is designed to deliver high performance for t
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Group M_IBM Q3'19
Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
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PwC
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Organization: Telecom Italia (TIM) Headquarters: Milan, Italy Users: 600,000 Objective: As Italy’s businesses grew increasingly vulnerable to the threat of ransomware, data breaches, and other malicious malware attacks, service provider TIM sought an innovative solution to effectively and efficiently protect the network and data of its business users. Solution: Cisco Umbrella for Service Providers (SPs) Impact: • Rolled out TIM Safe Web to more than 600,000 customers, with less than 1 in 10,000 customers opting out of the service • Provided TIM with a unique competitive differentiator • Created an incremental revenue stream for TIM
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Cisco Umbrella EMEA
Published By: MarkLogic     Published Date: Nov 07, 2017
Business demands a single view of data, and IT strains to cobble together data from multiple data stores to present that view. Multi-model databases, however, can help you integrate data from multiple sources and formats in a simplified way. This eBook explains how organizations use multi-model databases to reduce complexity, save money, lessen risk, and shorten time to value, and includes practical examples. Read this eBook to discover how to: Get unified views across disparate data models and formats within a single database Learn how multi-model databases leverage the inherent structure of data being stored Load as is and harmonize unstructured and semi-structured data Provide agility in data access and delivery through APIs, interfaces, and indexes Learn how to scale a multi-model database, and provide ACID capabilities and security Examine how a multi-model database would fit into your existing architecture
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MarkLogic
Published By: MarkLogic     Published Date: Nov 07, 2017
Your high-stakes data projects don’t have to end – as analysts predict – in failure. Don’t just rely on legacy technology and outdated thinking - the key is to start your next data project armed with the right technology and mindset to succeed. This paper will give you insights and guidelines to help you learn how to leverage all of your data to reach your data integration objectives with less time and expense than you might imagine. Change is good, and in this paper we’ll give you real-world examples of organizations that embraced change and found success.
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MarkLogic
Published By: Canon Business Process Services, Inc.     Published Date: Aug 17, 2015
Every business day, corporate campuses across the country function like small cities requiring highly specialized facilities and logistics management services. This paper will explore effective and efficient Corporate Campus Logistics Services to ensure the efficient flow of materials and people at large multi-building office campuses serving thousands of employees. Corporate facilities, real estate management, logistics and procurement teams as well as commercial real estate management companies are charged with sourcing the services that are the underpinnings of these mega-campuses. It’s an effort that spans a wide range—coordinating the receipt and distribution of supplies, equipment and packages; safely transporting thousands of employees as well as suppliers and contractors to locations within the campus; tracking and warehousing countless materials to support daily planned and unplanned workplace needs. Learn more about lowering costs, streamlining operational efficiency and gaining high employee satisfaction.
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canon business process services, outsourcing services, managed services, logistics services, warehouse management, facilities management, commercial real estate management, corporate real estate management, business operations, vendor management, performance management, service level agreements, slas
    
Canon Business Process Services, Inc.
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: BMC ESM     Published Date: Aug 20, 2009
There is a natural progression from reactive to proactive, and ultimately predictive technology, and this progression corresponds to the maturity level of your IT organization and the tools you leverage.
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bmc, predictive technology, tools, it tools, itil, predictive intelligence, dynamic thresholding
    
BMC ESM
Published By: Progress Software     Published Date: Jul 20, 2010
The Responsive Process Management (RPM) Suite from Progress Software enables a high level of operational responsiveness for communications service providers. Faced with a need to gain a competitive advantage and create connections with customers, communications service providers require a flexible, integrated management suite that adapts to shifts in consumer interactions and market conditions in real time. Progress RPM based OSS/BSS solutions meet these challenges without the need for a massive overhaul to existing systems and infrastructure. Download this free whitepaper to learn more about how the communications industry can leverage Progress RPM to achieve operational responsiveness.
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progress rpm brochure, progress software, telecom, progress datasheet, rpm datahsheet, rpm brochure, progress brochure, responsive process management, progress data sheet, rpm data sheet
    
Progress Software
Published By: SAS     Published Date: Apr 21, 2015
High-performing organizations leverage the power of analytics by channeling their efforts in four areas: focus, adopt, adapt, and activate. These companies have embraced a new paradigm that promotes agility, fast execution, and lasting organizational change.
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SAS
Published By: MicroStrategy     Published Date: Jan 23, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy
Published By: MicroStrategy     Published Date: Apr 11, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy
Published By: Splunk     Published Date: Jul 23, 2012
This EMA ROI study profiles Expedia, Inc., the largest online travel company in the world.
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splunk, ema, roi, expedia
    
Splunk
Published By: WatchGuard     Published Date: Oct 16, 2012
Businesses of all sizes have leveraged virtualization to improve utilization and reduce costs. Virtualization - Are You Secure? This white paper explores the advantages of virtualization and the potential security challenges that come with it.
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watchguard, infrastructure, virtualization, cloud computing, security, it security, data security
    
WatchGuard
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
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