Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
1. Rapid Release Schedules
3. New Technologies (Voice, AI)
4. Geo-Awareness and Localization 5. Device Fragmentation
6. Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
InOrder by Elsevier is an intuitive, cloud-based order set solution that enables physicians, clinicians and informaticists to manage order sets in a collaborative environment. The Adaptive Terminology Platform enables localization and bi-directional integration with the EMR/CPOE.
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation-and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.
Published By: Smartling
Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.