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Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Ricoh     Published Date: Mar 11, 2019
Today’s CIOs no longer just oversee technology. They are now key strategists who guide their organizations and give them the tools they need to stay competitive. A study by Forbes Research stated that five years ago, a CIO’s most critical skill was deploying technology. Now, the #1 way that CIOs provide value is by contributing to the corporate strategy, so they can advance business objectives and drive revenue.1 In particular, CEOs rely on the CIO for guidance around digital transformation. Organizations must transform how they operate and take advantage of new technologies to better engage customers and employees. Digital transformation falls squarely on the shoulders of IT leaders. CIOs are under pressure to drive transformation – overcoming barriers such as cultures that are resistant to change, employees who want to upload files anywhere, and increased concerns about data security. CEOs also expect CIOs to achieve results now. The longer you wait, the more likely you will fall beh
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Ricoh
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions
    
Oracle
Published By: CA Technologies     Published Date: Nov 12, 2014
A Technology Adoption Profile based on a custom survey of 102 North American and European enterprise IT decision-makers with knowledge of their company’s performance and capacity management capabilities.
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application performance, capacity management capabilities, optimizing it capacity, the demands on the it department, performance optimization
    
CA Technologies
Published By: Dell EMC     Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate their work habits. › Companies must identify roles and profiles and support their needs. Not every employee will require the same devices to get their jobs done efficiently and effectively. It is paramount for organizations to seek out specific devices to enable different worker personas. › IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of the solution and not the problem; otherwise, workers will find ways to go around security policies and fix problems on their own, putting the firm at even more risk. › Employees require a more complete ecosystem. Employees need not only devices to get their jobs done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a fiercely competitive market and lose employ
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Dell EMC
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
Several years ago, a transformation in IT began to take place; a transformation from an IT-centric view of technology to a business-centric view of technology that Forrester refers to as business technology (BT). This transformation has a profound impact on the role of the CIO. The CIO must now view himself or herself as a business enabler. He or she must focus on continuously aligning with business objectives, improving delivery capability to support business processes that bring new products and services to market more quickly, fostering innovation, and reducing costs through improved performance. In this custom Technology Adoption Profile (TAP), the data confirms this trend.
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security, technology, business technology, cio
    
Blue Coat Systems
Published By: Pure Storage     Published Date: Apr 10, 2019
Pure Storage, a pioneer in block-based flash arrays, has developed a technology called FlashBlade, designed specifically for file and object storage environments. With FlashBlade, IT teams now have a simple-to-manage shared storage solution that delivers the performance and capacity needed to bring Spark deployments on premise. To help gain a deeper understanding of the storage challenges related to Spark and how FlashBlade addresses them, Brian Gold of Pure Storage sat down with veteran technology journalist Al Perlman of TechTarget for a far-reaching discussion on Spark trends and opportunities.
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Pure Storage
Published By: Dell Storage     Published Date: Apr 17, 2012
A scale-out storage architecture helps organizations deal with demands for growing data capacity and access. Dell engineers put DellT EqualLogicT scale-out storage through its paces to demonstrate its scalability in both file and block I/O scenarios.
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Dell Storage
Published By: Dell Storage     Published Date: Nov 28, 2012
A custom Technology Adoption Profile Commissioned by Dell and Intel.
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dell, intel, enterprises, virtualization, cloud, private cloud
    
Dell Storage
Published By: CA Technologies     Published Date: Aug 22, 2017
APIs are an emerging technology for integrating applications using web technology. This approach is exploding in popularity because it builds on well-understood techniques and leverages some existing infrastructure. But it is a mistake to think we can secure APIs using the same methods and technology that we used to secure the conventional, browser-centric web. While it is true that APIs share many of the same threats that plague the web, they are fundamentally differently and have an entirely unique risk profile that you need to manage. This eBooklet provides an overview of these new risks, and offers five simple solutions to counter the common threats. By adopting a secure API architecture from the beginning, organizations can pursue an API strategy more safely and securely — and reap the benefits of agile integration promised by this exciting new technology.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
The application programming interface (API) is an emerging technology for integrating applications using Web technology. This approach is exploding in popularity because it builds on well-understood techniques and leverages some existing infrastructure. But it is a mistake to think you can secure APIs using the same methods and technology with which we secured the browser-centric Web. APIs are fundamentally different from websites and have an entirely unique risk profile that must be addressed.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
The application programming interface (API) is an emerging technology for integrating applications using Web technology. This approach is exploding in popularity because it builds on well-understood techniques and leverages some existing infrastructure. But it is a mistake to think you can secure APIs using the same methods and technology with which we secured the browser-centric Web. APIs are fundamentally different from websites and have an entirely unique risk profile that must be addressed.
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CA Technologies
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
When it comes to cybersecurity, you can only defend what you can see. Organizations continue to suffer breaches, oftentimes because they do not have continuous, real-time visibility of all their critical assets. With more data and applications moving to the cloud, IoT and other emerging technologies, the attack surface continues to expand, giving adversaries more blind spots to leverage. Watch a webinar with SANS where we examine how to: Discover, classify and profile assets and network communications Detect threats and decode content in real-time at wire speed Hunt for unknown threats via rich, indexable metadata Alter your terrain and attack surface with deception to slow down attackers By knowing your cyber terrain and increasing the risk of detection and cost to the adversary, you can gain a decisive advantage.
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Fidelis Cybersecurity
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Read this whitepaper by Forrester Research to gain perspective on the trends shaping development and operations strategies. Learn how progressive companies are handling application development and operations in a DevOps environment faster and at lower costs
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Oracle PaaS/IaaS/Hardware
Published By: Splunk     Published Date: Aug 17, 2018
IT organizations using machine data platforms like Splunk recognize the importance of consolidating disparate data types for top-down visibility, and to quickly respond to critical business needs. Machine data is often underused and undervalued, and is particularly useful when managing infrastructure data coming from AWS, sensors and server logs. Download “The Essential Guide to Infrastructure Machine Data” for: The benefits of machine data for network, remote, web, cloud and server monitoring IT infrastructure monitoring data sources to include in your machine data platform Machine data best practices
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures
    
Splunk
Published By: Dell & Microsoft     Published Date: Feb 01, 2013
In this Technology Adoption Profile we explore the current state of replication in SMB IT departments and in particular the use of SAN-based replication. We find strong demand for both synchronous and asynchronous SAN-based replication, as well as the need to replicate data within the SMB’s own data center facilities, either to a colocated secondary array or to one within 5 km [approximately 3 miles](a campus or metro-style deployment). We also find that in order for SMBs to protect more data using replication, they need replication solutions that are non-disruptive, easy to use, and inexpensive.
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data, san-based replication, synchronous, asynchronous
    
Dell & Microsoft
Published By: EMC Corporation     Published Date: Mar 06, 2013
This technology profile examines how IT decision makers’ expectations and approaches are evolving to address increasing demands for higher levels of IT availability from their organizations and clients.
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high availability, continuous availability, business continuity, risk management, data center
    
EMC Corporation
Published By: Intralinks     Published Date: Apr 13, 2015
While file sharing proliferates in the enterprise environment, the unsecure and unsanctioned deployment of file sharing technologies poses significant risk to organizations. Extensive new research conducted by Ponemon Institute in North America and Europe, sponsored by Intralinks, reveals that individuals are behaving badly, organizations are addressing the challenges inadequately, and IT professionals feel a loss of control. Here is just a sample of the results: • Half of all respondents lack the confidence to deal with risky file sharing practices • 62% of respondents accidently sent files to unauthorized individuals outside the organization • 70% of organizations do not conduct regular audits to determine if file sharing activities are in compliance with regulations Download this research report now to find out: • The extent of the risk associated with unsecure file sharing • The individual behaviors driving and organizational responses to information loss
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Intralinks
Published By: Intralinks     Published Date: Apr 13, 2015
They say content is king. But if your content isn’t protected, it’s a king with no clothes. The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns. Key topics include: • The threat posed by Dropbox and other consumer-grade FSS providers • The need for lifetime control of information and content • The ability to perform audits, and locate files, anywhere, and who accessed them • How next-generation IRM technology is available to add a new layer of security to every file
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Intralinks
Published By: Spectrum Enterprise     Published Date: Oct 05, 2017
Regardless of the industry, your customers are digital and always on; your business should be, too. As such, today's forward-thinking business has increased its use of digital channels and ecosystems to engage with and serve its customers. To do so, a well-crafted business continuity / disaster recovery (BCDR) plan can ensure a company's ability to keep its business uninterrupted and maintain its survival, despite unforeseen disruptions. Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
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Spectrum Enterprise
Published By: Splunk     Published Date: Sep 10, 2018
The financial services industry has unique challenges that often prevent it from achieving its strategic goals. The keys to solving these issues are hidden in machine data—the largest category of big data—which is both untapped and full of potential. Download this white paper to learn: *How organizations can answer critical questions that have been impeding business success *How the financial services industry can make great strides in security, compliance and IT *Common machine data sources in financial services firms
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures
    
Splunk
Published By: Splunk     Published Date: Sep 10, 2018
One of the biggest challenges IT ops teams face is the lack of visibility across its infrastructure — physical, virtual and in the cloud. Making things even more complex, any infrastructure monitoring solution needs to not only meet the IT team’s needs, but also the needs of other stakeholders including line of business (LOB) owners and application developers. For companies already using a monitoring platform like Splunk, monitoring blindspots arise from the need to prioritize across multiple departments. This report outlines a four-step approach for an effective IT operations monitoring (ITOM) strategy. Download this report to learn: How to reduce monitoring blind spots when creating an ITOM strategy How to address ITOM requirements across IT and non-IT groups Distinct layers across ITOM Potential functionality gaps with domain-specific products
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures
    
Splunk
Published By: IBC365     Published Date: Aug 08, 2019
FTP was developed in 1971, and a lot has changed in the decades since it was first created. Though the protocol has seen improvement over the years, there are some fundamental drawbacks to relying on this old technology for transferring today’s large media files.
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IBC365
Published By: Centrify Corporation     Published Date: May 22, 2018
A significant paradigm shift occurred in the last few years. Much like other technological shifts of the last decade — when cloud computing changed the way we do business, agile changed the way we develop software and Amazon changed the way we shop — Zero Trust presents us with a new paradigm in how we secure our organizations, our data and our employees. While difficult to identify the precise tipping point, one thing is certain: what were once extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last 18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC, the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all proven that every organization — public or private — is susceptible. The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on bolstering a trusted network do not work. And they never will. Especially when businesses are dealing with skill
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Centrify Corporation
Published By: CrowdStrike     Published Date: Aug 01, 2017
Download this white paper to learn:?The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence?How fileless attacks exploit trusted systems —the types of processes compromised, the specific exploit tactics used to gain a foothold, and more?Why traditional technologies fail to protect against fileless attacks and what you can do to better defend your organization against them
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CrowdStrike
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