Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
Published By: Brightcove
Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Since the advent of Facebook Places, organizations have been unable to technically link
local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also
been a challenge to create different Check-in Deals across multiple physical locations
(commonly referred to as Places). Facebook is now endeavoring to solve these pain points
through this week's "Parent-Child" and "Check-in Deals API" feature releases.
New business requirements are transforming the demands placed on IT. To operate effectively in today's fast-paced global environment, organizations need to be able to get work done anywhere, anytime, by any type of worker to achieve the best results. This is the context for the rise of workshifting-the practice of moving work to the most optimal location, time and resources.
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.