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Published By: Avanade     Published Date: Jun 07, 2011
Why the biggest digital innovation since your website could be your website.
Tags : 
avanade, digital marketing, microsoft, sharepoint, web sites
    
Avanade
Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : 
ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Software     Published Date: Jun 08, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
Published By: IBM Software     Published Date: Oct 04, 2011
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
Tags : 
ibm, customer success, analytics, business, technology, profits, retail
    
IBM Software
Published By: TriNet     Published Date: Jun 13, 2011
Learn how a PEO can help remove business risks, contain HR costs, and enable you to focus on growing your business.
Tags : 
trinet, entrepreneur, peo, professional employer organization, smb, human resources, co-employment, talent market
    
TriNet
Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
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online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
    
Anthem Marketing Solutions
Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : 
list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment
Published By: POS Supply     Published Date: Jun 24, 2011
Sales receipts as a marketing tool
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receipt marketing, point-of-sale marketing, printed receipts
    
POS Supply
Published By: Boothster     Published Date: Jun 30, 2011
Benefits of green trade show displays
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green trade show displays, sustainable business, green marketing, green exhibiting
    
Boothster
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
Tags : 
content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove
Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
    
Brightcove
Published By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : 
kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology
    
Kaon
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
Tags : 
kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity
    
Kaon
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : 
kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement
    
Kaon
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Tags : 
social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
Since the advent of Facebook Places, organizations have been unable to technically link local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also been a challenge to create different Check-in Deals across multiple physical locations (commonly referred to as Places). Facebook is now endeavoring to solve these pain points through this week's "Parent-Child" and "Check-in Deals API" feature releases.
Tags : 
facebook, facebook parent child, social media management, social media measurement, enterprise social media
    
Syncapse Corp.
Published By: Deliver     Published Date: Jul 25, 2011
How decoupling creative and production in digital marketing generates higher ROI, strengthens brands and produces competitive advantage through increased efficiency and effectiveness.
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creative, production, digital marketing, decoupling, increased efficiency and effectiveness
    
Deliver
Published By: Western Union Business Solutions     Published Date: Jul 26, 2011
In an increasingly interconnected global economy, an effective cash flow management strategy can provide an essential foundation for your company's success in foreign markets.
Tags : 
money transfer, transfer money, send money, western union money transfer, online money transfer, bill payment, bill payment services, western union prepaid card
    
Western Union Business Solutions
Published By: Citrix Systems     Published Date: Oct 08, 2012
New business requirements are transforming the demands placed on IT. To operate effectively in today's fast-paced global environment, organizations need to be able to get work done anywhere, anytime, by any type of worker to achieve the best results. This is the context for the rise of workshifting-the practice of moving work to the most optimal location, time and resources.
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citrix, workshifting, optimal location, virtualization, resources, technology, marketing research
    
Citrix Systems
Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
    
XMPie, A Xerox Company
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jasonís Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
Tags : 
spredfast, social business, social media, social marketing, brand awareness, thought leadership
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
Tags : 
spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
Tags : 
spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 25, 2013
Marketing Your Business on LinkedIn
Tags : 
spredfast, linkedin, linkedin audience, linkedin ads, social media, marketing
    
Spredfast, Inc.
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