Published By: Webtrends
Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
There is a lot of excitement in the market about artificial intelligence (AI), machine learning
(ML), and natural language processing (NLP). Although many of these technologies have been
available for decades, new advancements in compute power along with new algorithmic
developments are making these technologies more attractive to early adopter companies. These
organizations are embracing advanced analytics technologies for a number of reasons including
improving operational efficiencies, better understanding behaviors, and gaining competitive
Published By: SyberWorks
Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
The Ponemon institute recently interviewed Fortune 500 companies down to the mid-market to find "The State of Mobile Application Insecurity." Sponsored by IBM, the paper explores why security is being left behind or completely out of app development.
Security testing is growing faster than any other security market, as AST solutions adapt to new development methodologies and increased application complexity. Security and risk management leaders must integrate AST into their application security programs.
Operational efficiency and cost savings. Datadriven business insights. Organizational agility and market differentiation. Enterprises in every industry are pursuing such gains, but they
cannot be achieved with a fragmented, siloed technology infrastructure.
Technological integration doesn’t happen overnight, of course. It takes years of behind-the-scenes teamwork and engineering—backed by decades of expertise, research, and development—to have a broad and lasting impact.
This special edition of Unleashing IT highlights the fruits of those labors, showcasing the unparalleled alignment of Microsoft, Cisco, and Intel technologies. In the following pages, you’ll read about the advancement and unique value of integrated solutions, spanning cloud environments, data centers, and management tools. You’ll also hear from organizations that are aking advantage of these converged technologies, including King County, Provincia Net, and Swinburne University.
Published By: CrownPeak
Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
In today’s competitive embedded markets, manufacturers need to find ways to differentiate without adversely impacting development time and cost. This is particularly true in relation to embedded devices that are designed for use by consumers. As such products become more sophisticated, user interaction via traditional switches, dials, and basic displays becomes less desirable for a number of reasons.
Published By: Junta42
Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
As companies become more reliant on critical applications to manage business processes and to interact with their customers, the time to market for new solutions becomes a key success factor for the business. Over half of the organizations in the study cited accelerating new application development and deployment as an operational objective for deploying IBM PureSystems solutions. IBM PureSystems family is a portfolio of expert integrated systems built from the ground up to deliver an optimized hardware and software platform. Integrated systems combine compute, storage, networking, and management into factory pre-configured and pre-integrated solutions.
This IDC analyst white paper discusses an important sea change happening in IT: the development of expert integrated systems. Converged systems are becoming increasingly important in the systems market. Similarly, convergence is occurring in middleware core runtime services for application development and deployment that are being unified as an enterprise application platform. Given the similarity in derived value propositions, converged systems and platforms are coming together as integrated systems; with the addition of capabilities focused on deployment, management, and optimization, integrated systems become expert integrated systems.
Researched and compiled independently by Chartis, the RiskTech100® evaluates and ranks the world’s most influential risk technology providers based on a range of criteria. IBM retains its top position in the 2014 RiskTech® 100 rankings with top scores for functionality, market presence and innovation. The Chartis report is acknowledged globally as one of the most comprehensive and prestigious studies of risk technology vendors. The report also tracks key trends and developments in the risk technology marketplace. Read the report to learn how IBM can support your risk and compliance efforts to drive business performance and better outcomes.
Companies now need to evolve quickly, which means being able to move some or all business operations to an existing or new ERP instance quickly and inexpensively, anywhere in the world. Small companies are increasingly likely to become multi-national as emerging markets take on larger roles in revenue growth. Larger companies continue to optimize and innovate through organic development, as well as through mergers and acquisitions.
In this increasingly competitive environment, the ERP deployment choice is a signi?cant advantage for companies seeking an agile response to constantly changing and often-volatile market conditions. In particular, cloud-based ERP systems are increasingly seen as an effective means for companies to economically deploy new ERP or expand IT operations as their commercial reach broadens globally.
Until recently, the waterfall methodology of development and deployment had taken a strategic hold in the majority of enterprises. Enterprises have moved into the world of Agile, where different concepts are leveraged and the development process is handled in a completely different fashion. Agile development ideologies are proving to be a better way to deal with rapidly changing objectives and speeding the time-to-market for business applications, services and other customer- (or internal-) facing offerings. The ideas behind Agile extend beyond basic application development, and can benefit numerous projects by improving the process to achieve deliverables and garner improved productivity.
Published By: Clicktale
Published Date: Feb 25, 2016
As marketers, we rely on metrics as basic tools for assessing success and failure. But marketers are also website visitors who instantly recognize poor customer experiences when they occur. Perhaps you tried to purchase a sweater online, book an urgent flight or send a bouquet of flowers, but the website was not up to par.
Published By: Clicktale
Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?