Published By: Optimizely
Published Date: Apr 06, 2018
When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data.
Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!