Published By: Optimizely
Published Date: Apr 06, 2018
The Need
When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data.
The Solution
Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
Published By: Spredfast
Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
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