Published By: McKesson
Published Date: Mar 09, 2016
The ripple effect of healthcare reform is beginning to impact care delivery strategies as care management now falls increasingly to providers.
According to a recent HealthLeaders Intelligence survey, hospital leaders are making progress with care management efforts, but more robust tools will be needed if hospitals want to scale up. The October 2014 survey polled 134 senior, clinical, operations, finance, marketing, and information leaders across the healthcare spectrum. The majority of respondents were from nonprofit organizations (63%), while the remainder (37%) came from for-profit settings.
The Custom Research Brief is a concise digital solution that allows for capturing data, customer feedback and sponsor thought leadership.
• Make a statement in the marketplace as a solution provider
• Highlight your customers and their outcomes
• Create one-to-one marketing tools for existing customers and prospects
• Extend the value of your marketing message with an in-depth content-rich reader experience
• Ensure delivery of your message in a way that PR placements can’t guarantee and advertising can’t accommodate
Partner with HealthLeaders Media to gain greater credibility and traction from our targeted data and intelligence solutions.
Download the information sheet now to discover what innovative engagement we offer.
HealthLeaders' survey on workforce management queried leaders from a cross-section of U.S. healthcare organizations, including hospitals, health systems, physician organizations, and long-term care/skilled nursing facilities. The 150 respondents represent executives across all disciplines — administration, clinical, operations, finance, marketing, and information. In the next three to five years, hospitals, health systems, and other patient service providers expect to augment their time-and-attendance and payroll systems with integrated applications that enable more sophisticated data crunching around labor analytics, acuity management, and staffing assignments. The goal? To convert the workforce from overhead to asset — a flexible, agile asset that will help organizations succeed in an increasingly demanding regulatory and competitive environment.
"Use Watson Marketing capabilities to discover insights previously unknown, and use them to create new business models and revenue streams.
Download the white paper to discover how you can better target and engage with customers."
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation.
Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data.
Read the findings
Published By: Bluecore
Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer
can be tough. Despite this challenge, Pendleton has managed to stay
relevant even during the hottest days of the year thanks to Bluecore.
“In June and July, having Bluecore send people emails based on
what they browsed is especially helpful because we don’t have as
many messages or new products going out. So as often as people
come to our site is as often as they’ll get emails, and those emails are
guaranteed to be relevant to them. If the onus was on blast emails,
then we’d be showing people products that are not necessarily
relevant to them or that they might think are terribly out of season,”
Published By: Bluecore
Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
Understanding the next generation of email marketing technology
Determining when it’s time for a change
Prioritizing value with a proof of concept
Approaching the ESP selection process
Securing buy-in for the change
Building a successful retail marketing program around your new ESP
Creating a foundation for long term success
Jedes Unternehmen befindet sich beim Kampagnen-Management in einer anderen Phase der Entwicklung. Vielleicht haben Sie mit E-Mail-Marketing einige Erfolge erzielt und möchten nun weitere Kanäle abdecken. Möglicherweise haben Sie vor einigen Jahren in eine Lösung für Kampagnen-Management investiert, als Sie weniger Marketing-Kanäle, einfachere Datensätze und weniger anspruchsvolle Kunden hatten. Vielleicht sind Sie Teil eines neu aufgestellten Marketing-Teams, das eine Kampagnen-Management-Lösung erfolgreich implementieren will, die alle nur erdenklichen Anforderungen erfüllt.
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
M arketing-Automatisierung ermöglicht die Skalierung Ihrer Marketing-Best-Practices und gewährleistet, dass Ihre Vertriebs- und Marketing-Teams in jeder Phase des Prozesses auf dem richtigen Weg bleiben. Dank Marketing-Automatisierung können Unternehmen ihre Kunden von der Segmentierung über die Lead-Generierung und Bewertung bis zum Aufbau der Beziehung auf allen Kanälen leichter erreichen und einfacher mit ihnen interagieren. Kurz gesagt: Marketing-Automatisierung ermöglicht bessere Kundenerlebnisse.
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research
their own options, and often include many decision makers rather than just one who can be wooed on
a golf course or over dinner.
So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must
understand how the buyer’s journey has changed and unlock the advantages that data analytics and
statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to
present a truly coordinated experience.
Read this paper to learn how to take advantage of untapped opportunities for helping sales teams
evolve in today’s buyer-empowered landscape.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Drift and Demandbase are joining forces to
revolutionize the way businesses do accountbased marketing (ABM).
Want to join us?
In this guide, we explore how adopting a
conversational approach to ABM can help you
amplify your existing strategy and help you be
more targeted, proactive, and consistent with
your outreach. When you’re finished reading,
you’ll come away with a step-by-step set of
instructions for implementing a conversational
ABM game plan for your business.
Modern Marketing Is
About Being in the NOW
Traditional B2B marketing and sales tools
were built for a world that no longer exists. They
were designed with companies in mind, not
customers. The focus was on capturing as many
leads as possible, not providing people with the
best experience possible.
This guide is used to deploy
conversational sales to your sales
It will answer the following questions:
• How to introduce live chat to your sales team
• How to analyze good and bad conversations
• How to coach your team to have better conversations
• How to align a sales development representative (SDR) team
with account executives and a marketing team
This handbook uses the Conversational Framework to inform
how you engage with, understand, and recommend the right
thing to the right buyers at the right time
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Published By: Extensis
Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Published By: OneUpWeb
Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.