Skip to main content
 

marketing op

Results 1 - 25 of 908Sort Results By: Published Date | Title | Company Name
Published By: Kronos, Inc.     Published Date: Jan 07, 2015
HealthLeaders' survey on workforce management queried leaders from a cross-section of U.S. healthcare organizations, including hospitals, health systems, physician organizations, and long-term care/skilled nursing facilities. The 150 respondents represent executives across all disciplines — administration, clinical, operations, finance, marketing, and information. In the next three to five years, hospitals, health systems, and other patient service providers expect to augment their time-and-attendance and payroll systems with integrated applications that enable more sophisticated data crunching around labor analytics, acuity management, and staffing assignments. The goal? To convert the workforce from overhead to asset — a flexible, agile asset that will help organizations succeed in an increasingly demanding regulatory and competitive environment.
Tags : 
    
Kronos, Inc.
Published By: Here Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Tags : 
    
Here Technologies
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
    
Iterable
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : 
acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : 
content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, website development, crm & customer care, marketing research, traditional marketing
    
Adlib Software
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Tags : 
lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Tags : 
pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds
    
Pitney Bowes
Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
Tags : 
akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies
Published By: Cisco     Published Date: Dec 04, 2015
Infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
Tags : 
cisco, zk research, wifi, multigigabit network
    
Cisco
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
Tags : 
    
SAS
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
Tags : 
    
SAS
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Tags : 
oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : 
oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, emerging marketing, advertising agencies, crm & customer care, sales
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Tags : 
oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform, emerging marketing, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : 
oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform, sales, cost, performance, metrics, customer acquisition, search, social
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
Tags : 
    
InsideView
Published By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
Tags : 
    
InsideView
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
Tags : 
interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: CrowdStrike     Published Date: Oct 23, 2017
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? A new white paper, “The Five Essential Elements of Next -Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: Details on the five essential capabilities that define true next-generation EPP and why they are so important A matrix that evaluates and compares the potential impact of different solutions A list of top questions to ask ve
Tags : 
    
CrowdStrike
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
Tags : 
    
Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.