There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver.
We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
Published By: Spredfast
Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Published By: Location3
Published Date: May 29, 2019
Facing increased competition in the
marketplace from coworking space giants
like WeWork, as well as additional
independent coworking spaces, Intelligent
Office was seeking to develop a more
robust content strategy that focused on
highlighting the different services offered at
their workspaces and the benefits of each.
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter.
In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically.
The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union.
Content is Sponsored by HSBC
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
To the Marketer who goes non- stop.
You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible.
At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast.
Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you.
Download this whitepaper to learn more.
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Published By: Brightcove
Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Published By: Limelight
Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways:
1. Complete projects, fast
2. Work with outside contractors and agencies, securely
3. Access files here, there and everywhere
4. Equip sales team with winning tools
5. Distribute campaign content easily
Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.
Published By: Trustpilot
Published Date: Apr 30, 2018
Having reviews is essential,
but it’s only the first step
Today, the winners in business are not always the ones
with the lowest prices or the biggest range of products. In
fact, the winners are not even always the biggest brands.
The winners are trusted companies who offer an exceptional
customer experience again and again.
Simply, the winners are those who are listening to
We all know we need reviews on our website, we know
visitors to our website want to see reviews to help them
make their buying decision.
But that is just the beginning.
Recognize the full potential that reviews have and you’ll see
an improvement in the performance of all your marketing
Published By: Trustpilot
Published Date: May 04, 2018
Finding a new way to convert visitors into buyers
is always a top priority for any company.
According to research, the average conversion
rate on desktop across the globe hovered around
4% in Q4 2016. And in Q1 2017, statistics from
SaleCycle claim the average rate of shopping
cart abandonment sat at 75.6%!
So how can we keep customers hooked and
ensure your business generates more revenue?