Learn about the priorities and challenges that over 200 CMOs from Fortune 500 companies around the United States are facing and see their thoughts on content marketing and the best ways to engage your customers.
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organizationís branding and improve your return on investment.
Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
See how USOC partnered with Spredfast (formerly Mass Relevance) to create a single, responsive social media hub for the Sochi 2014 Winter Olympic Games that combined onsite, online and mobile apps to engage fans and athletes throughout the games.