For everyone who grew up with Disney movies, the song “When You
Wish Upon A Star” triggers an immediate emotional response. The strings,
brass, woodwinds, and percussion come together and stir memories and
longings. Today, the multibillion-dollar Disney brand harnesses a new kind of
orchestration to win customers’ hearts—and it’s something that all of us as
marketers can learn from.
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones — The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn — and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
In our 36-criteria evaluation of omnichannel
demand-side platform (DSP) providers, we
identified the 11 most significant ones — Adform,
Adobe, AOL, AppNexus, DataXu, Google,
MediaMath, Rocket Fuel, The Trade Desk,
Turn, and Viant — and researched, analyzed,
and scored them. This report shows how each
provider measures up and helps marketing
professionals make the right choice.
Just off the coast of Grenada, West Indies, in the
depths of Molinere Bay, marine life thrives amid an eerie
art installation of lifelike mixed-media figures. Sculptor
and conservationist Jason deCaires Taylor is the visionary
behind this first-ever underwater sculpture gallery. Created
as more than a unique place to showcase his talents, his art
allows people, marine life, and fragile underwater habitats
to coexist in harmony.
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
Published By: Oracle CX
Published Date: Oct 19, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions
of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by
the aggressive build-out for cloud computing. Big data and machine learning applications that perform
tasks such as fraud and intrusion detection, trend detection, and click-stream and social media
analysis all require forward-thinking solutions and enough compute power to deliver the performance
required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of
business up, and organizations need to support their customers with real-time data. The task of
managing sensitive information while capturing, analyzing, and acting upon massive volumes of data
every hour of every day has become critical.
These challenges have dramatically changed the way that IT systems are architected, provisioned,
and run compared to the past few decades. Most companies
Published By: Gigamon
Published Date: Oct 25, 2017
Read the Joint Solution Brief Accelerate Threat Detection and Response to learn how Gigamon helps Splunk Enterprise users effectively analyze and remediate network security threats. Benefits include enhanced visibility and deeper, faster security analytics from precise, targeted network metadata generated from the traffic flowing in your network. Also learn how automation of common security tasks, across the Gigamon platform and third-party security tools, from within the Splunk platform helps increase analyst efficiency and reduce errors.
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security.
From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts.
This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor.
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience.
The Dell EMC PowerEdge server systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment.
Intel Inside®. New Possibilities Outside.
Published By: TrendKite
Published Date: Jun 15, 2018
How can you plan more certainty into your PR practice? Break down silos, hone
processes, and measure bottom-line business value.
Public relations is entering an era of unprecedented challenge — and unprecedented
opportunity. Digital technologies are rocking every boat, from consumer behaviors, to
B2B decision-making, to the nature and reputation of media itself.
Today, every discipline is being buffeted by continual change and performance
pressure. But the convergence of key trends poses a particular set of challenges for
Your enterprise runs its critical applications on Oracle Databases, and as an enterprise IT leader, maintaining the performance and availability of your databases is among your top priorities. Any degradation in performance or loss of data could result in serious business disruption and loss of revenue, so protecting this vital asset is a must. There are many causes of data loss— administration errors, system or media failures, cyberattacks, and more—but we often overlook design flaws in the very systems meant to protect data: general-purpose backup systems.
Published By: MediaRadar
Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report.
Download the report to learn about:
the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising
what brands are spending the most on tv advertising and which categories spend the most overall
which new ad formats brands are using to build the biggest buzz
how the World Cup affected brands’ ad spend and placement
Published By: MediaRadar
Published Date: Nov 21, 2018
What are the latest native trends, which are the product categories spending the most? How can you successfully implement native advertising and fully leverage this high-cpm ad format? Find out in our latest trend report.
Which product categories are spending the most on native
The major challenges with and benefits of native advertising
Ways in which you can successfully implement native advertising
What’s next for native advertising
Para lograr la agilidad y generar un impacto real en la transformación comercial, se debe adoptar la modernización del centro de datos como una competencia principal. Es crucial tener la infraestructura de TI más actualizada para ser compatible con la escala y la complejidad de un panorama de tecnología cambiante. Las empresas deben incorporar este imperativo mediante la adopción de los principios del centro de datos definido por software y la modernización, además de la automatización de sus procesos de gestión de TI. Quienes lo hagan, impulsarán la innovación del negocio y ofrecerán experiencias de cliente superiores con una tecnología empresarial rápida, segura y confiable.
En diciembre de 2018, Dell Technologies encargó a Forrester Consulting la evaluación del valor comercial de infraestructuras modernas en centros de datos empresariales. Forrester realizó una encuesta en línea a 508 tomadores de decisiones tecnológicas de infraestructura de TI en empresas en siete países para expl
En diciembre de 2017, Dell encargó a Forrester Consulting que elaborara un estudio para determinar cómo se estructuraban las organizaciones empresariales desde la perspectiva de los departamentos de TI. El estudio exploró dos tipos de organizaciones de TI, los controladores digitales y los transformadores digitales, y las tendencias y los retos del aprovisionamiento de los PC. A menudo, los controladores digitales se asocian con el enfoque en sentido descendente y la estructura lineal, y enfatizan la seguridad y la precisión. Por el contrario, los transformadores digitales se enfocan en la innovación y en la centralidad de los empleados y los clientes, y priorizan la velocidad y la flexibilidad. Mediante la comprensión de los dos grupos, las empresas pueden superar los retos que surgen de la gestión del ciclo de vida de los PC. Al invertir en las herramientas de gestión de PC existentes y asociarse con una empresa especializada en la implementación y la gestión de ordenadores, las comp
Published By: HP Inc.
Published Date: May 20, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly.
By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
Para 2030, se espera que el mercado de la energía eólica marina ascienda a 30.000 millones de libras esterlinas al año. Dando un salto en el tiempo hasta 2050, se prevé que la industria contribuya como mínimo a un tercio del suministro total de electricidad a nivel mundial.
Si bien esto es una gran noticia para las empresas de generación de energía, investigaciones recientes han demostrado que los costes asociados con el mantenimiento de los parques eólicos se duplicarán entre 2015 y 2020.
Para asegurar su lugar en el futuro panorama energético, proteger el valor y la producción de las turbinas eólicas mediante un mantenimiento eficaz será fundamental para lograr una ventaja competitiva.
Hay pasos que se pueden tomar ahora para reducir los costes de mantenimiento hoy y mantenerlos más bajos en el futuro.
Shell Omala S5 Wind 320 - aceite sintético avanzado para engranajes de turbinas eólicas que puede ayudar a asegurar que sus turbinas eólicas trabajen más duro durante más tiempo, i
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences.
Global ‘smart city’ revenue is expected to grow to $88.7bn and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. “Businesses need smart cities, or the innovation they represent, to thrive in a world where traditional industries are getting disrupted every day.”To facilitate this, it is vita
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable.
As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market.
To find out more download this whitepaper today.
With unprecedented choice and access to information, today’s customers demand an overall experience that matches their standards for product quality.
In the Fourth Industrial Revolution, the definition of a “good” experience has changed. Customers demand not only relevant offers, but to feel truly known and understood as individuals. In a culture of immediacy, they also expect engagement at their exact moment of need. What’s more, this level of engagement is viewed as standard across the entire customer journey, prompting marketers to think well beyond their traditional domain.
While great products are great, having a great product is no longer enough.
Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult.
Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
In this executive Q&A, Cloud Luminary and PGi CTO David Guthrie discusses how the cloud computing platform helped his company scale up immediately by getting his applications running efficiently in a matter of days, rather than months.
ARM had an immediate need for a flexible provider that was willing to collaborate on a “build-to-suit” energy efficient data center, but also want a long-term partner to consider for future projects in other parts of the world. Find out why they chose Digital Realty.
"Ponemon Institute surveyed 538 individuals in IT security who are familiar with credential stuffing and are responsible for the security of their companies’ Internet properties. According to respondents, the challenges in identifying who is accessing their websites using stolen credentials complicates the ability to prevent and remediate these attacks.
The survey identified key stats about credential stuffing, including the costs organizations incur to prevent damage, and the financial consequences when attackers succeed. These costs are broken out into downtime, lost customers, remediation and fraud-related expenses. The survey also highlights the need for focused accountability and appropriate budget to protect businesses."