Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
Published By: Gigamon
Published Date: Oct 25, 2017
Read the Joint Solution Brief Accelerate Threat Detection and Response to learn how Gigamon helps Splunk Enterprise users effectively analyze and remediate network security threats. Benefits include enhanced visibility and deeper, faster security analytics from precise, targeted network metadata generated from the traffic flowing in your network. Also learn how automation of common security tasks, across the Gigamon platform and third-party security tools, from within the Splunk platform helps increase analyst efficiency and reduce errors.
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
Published By: Zendesk
Published Date: Jan 03, 2019
After its founding, Mediaocean evaluated 10 customer service vendors before choosing the Zendesk Support platform to manage its global support activities. Three years later, however, a private equity firm acquired a majority share of the company and mandated switching to an alternative platform. See why Mediaocean reverted back to Zendesk and how the company uses Zendesk to power their customer support needs.
Published By: Intermedia
Published Date: Mar 01, 2016
This is a practical guide to implementing Intermedia’s Dedicated Hosted Exchange on AWS.
What’s inside this guide:
• A definition of Dedicated Cloud and its main benefits
• Details of Intermedia’s Dedicated Exchange powered by AWS
• The main benefits of the AWS platform for your business email
• How can you get the cloud on your terms and not on a vendor’s terms
• Steps to implement Intermedia’s Dedicated Exchange on AWS
In too many organizations today, innovation isn’t happening fast enough. Within these businesses, skills are siloed and resources are misaligned. As businesses seek to speed innovation and meet their growth and revenue targets, they have to get maximum utility out of all their investments—including in the areas of IT infrastructure, product development and human resources.
This buyer’s guide is intended to help those decision makers tasked with making this critical buying decision—focusing on the characteristics that help enterprises address both their immediate and long term needs. This guide shows how leveraging a PPM platform that delivers both top-down, strategic portfolio management, as well as bottom-up project management capabilities, helps organizations maximize their ROI over the long term.
Published By: Genesys
Published Date: Oct 16, 2013
The existing upgrade paths from legacy PBX and ACD suppliers make it difficult for contact center executives to contemplate the future of customer service on their own terms. If your ACD-based contact center has become a road block for adding capacity or adding channels such as social media and mobile, you might want to think about making the switch to a SIP-based contact center solution.
SIP delivers two important advantages over legacy switching:
1. SIP is based on open standards, so you can choose hardware and software that is best suited for your environment.
2. SIP’s capability extends beyond voice to new media types such as mobile, social media and video.
SIP-based contact centers provide a roadmap to sophisticated features without the complexity and expense of traditional proprietary ACDs.
Learn more about how to build the next-generation customer service platform.
Kim Komando, “America’s Digital Goddess,” is a leading radio host and web entrepreneur. Every month her video-taped three-hour weekly radio show adds 2.8 TB of video content to its extensive playback library. Switching from their current storage solution, a combination of NAS Arrays and Tape Drives, to Wasabi not only generated huge savings it was simpler and faster. Plus, since Cloudberry works seamlessly with Wasabi, the show also enjoys efficient and cost-effective remote data protection. In this Case Study read in detail how the ‘Kim Komando Show’ made the transition to next generation cloud storage.
Due to recent cyberattacks, security operations centers (SOCs) have had to focus on a holistic and cohesive security strategy by consolidating the right people, processes and technology to mitigate and remediate attacks.
This white paper, “The Five Essential Capabilities of an Analytics-Driven SOC”, dives into the necessity of SOCs to be analytics driven and how it helps IT and business leaders assess their own risk levels.
Download this white paper to to learn about:
*How advanced analytics and machine learning are now critical hallmarks of the modern security platform
*How proactively hunting and investigating threats can shore up defenses
*Why adaptive security architectures, like Splunk’s, are needed to prevent, detect and respond to attacks in today’s security landscape
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy.
With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities.
New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
Published By: Salsify
Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
US based leading multinational mass media conglomerate had high volume of actionable tickets open for resolution and other related challenges for which LTI helped in building an event correlation system to find out the Root Cause Analysis of multiple events and analyse number of tickets. This was achieved by leveraging Mosaic Decision platform for processing. Download complete case study.
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
It is critical for media and entertainment companies that they get the most out of the content they’ve invested in. But for many monetization of their assets is being inhibited by slow and expensive tape-based archival solutions (LTO) as well as first generation cloud storage like Amazon. Wasabi Hot Cloud Storage, in partnership with Marquis Medway, is bringing media and entertainment companies a transformative new solution. Wasabi’s next generation cloud storage brings companies the speed they need to leverage their content, but costs far less than the traditional cloud storage options. Plus unlike Amazon and others, Wasabi does not charge you to retrieve your content—potentially a huge savings depending on how much you access it. To help you quickly and efficiently get assets from tape to cloud Wasabi has combined with Marquis Medway’s advanced workflow automation platform. To learn more about how this integrated solution can help you rapidly transition away from resource draining LT
Published By: Cohesity
Published Date: May 04, 2018
Cohesity provides the only hyper-converged platform that eliminates the complexity of traditional data protection solutions by unifying your end-to-end data protection infrastructure – including target storage, backup, replication, disaster recovery, and cloud tiering. Cohesity DataPlatform provides scale-out, globally deduped, highly available storage to consolidate all your secondary data, including backups, files, and test / dev copies. Cohesity also provides Cohesity DataProtect, a complete backup and recovery solution fully converged with Cohesity DataPlatform. It simplifies backup infrastructure and eliminates the need to run separate backup software, proxies, media servers, and replication. This paper specifically focuses on the business and technical benefits of Cohesity DataPlatform for the data protection use case. It is intended for IT professionals interested in learning more about Cohesity’s technology differentiation and advantages it offers for data protection - (i) Elim
Published By: Teradata
Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online.
To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
As with most innovations in business information technology, the ultimate truth about cloud lies somewhere in between. There is little doubt that cloud-based infrastructures offer an immediate opportunity for smaller organizations to avoid the costly investment needed for a robust on-premises computing environment. Data can be found, processed and managed on the cloud without investing in any local hardware. Large organizations with mature on-premises computing infrastructures are looking to Hadoop platforms to help them benefit from the vast array of structured and unstructured data from cloud-based sources. Organizations have feet in both cloud and on-premises worlds. In fact, one could easily argue that we already live in a “hybrid” world.
Published By: Genesys
Published Date: Feb 22, 2018
Is Your IT Team Ready to Enable Digital Transformation?
Customers want fast access to information and immediate problem resolution on any device, from any location, at any time. It’s up to IT to build the foundation for this digital transformation—and increasingly, it’s cloud-based. Make sure your IT team is on track to deliver.
An omnichannel contact center platform gives you a single, integrated view of the entire customer journey. And as a cloud-based solution, IT has the flexibility to deploy advanced features fast and cost-efficiently.
Read this white paper from Frost & Sullivan for a pragmatic approach to:
• Identify process changes and goals with lines of business
• Benchmark your current infrastructure and technology gaps
• Consider cloud omnichannel solutions for easier deployments and simple scalability
By investing in Salesforce you demonstrate a clear interest in your customers and their success. NewVoiceMedia will take that investment to the next level by integrating your communications platform with your customer and prospect data in Salesforce to provide a context rich, superior sales experience.
By investing in Salesforce you demonstrate a clear interest in your customers and their success. NewVoiceMedia will take that investment to the next level by integrating your communications platform with your customer data in Salesforce to provide personalized, exceptional service.
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes
IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery
IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you?
Get the information you need to make an informed decision in the Buyers’ Guide: Evaluating Enterprise Social Relationship Platforms.