Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Published By: LeadGenius
Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Published By: Microsoft
Published Date: Jul 20, 2018
At its Build conference in May, Microsoft took the wraps off Cosmos DB, the new incarnation of its
existing cloud-based Azure DocumentDB NoSQL database. With a nod to the dramatic, Microsoft
terms Cosmos DB as its biggest database bet since SQL Server; it is positioning it as its flagship
cloud database, suited for use cases ranging from security and fraud detection, to IoT (consumer and
industrial), personalization, e-commerce, gaming, social networks, chats, messaging, bots, oil and gas
recovery and refining, and smart utility grids. Cosmos DB is a good example of how cloud platform
providers are rethinking databases for scalable, elastic environments and commodity infrastructure.
The platform that is most comparable is Google Cloud Spanner, but each of these databases is
engineered for different purposes: Cosmos DB as a globally distributed operational database and
Spanner as a globally distributed SQL-supporting OLTP database.
The highlights of Cosmos DB include its flexibility in
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Measuring the effectiveness of your security infrastructure is key to any enterprise as threats change on a minute by minute basis. See an example of the report you would receive following a Trend Micro Threat Discovery Assessment.
How do you measure security effectiveness? Conventional security solutions may appear to be holding back targeted malware attacks but this eBook shows you how to check the performance of your current infrastructure. Whether you are 'secure', 'infected' or 'recovering', you can benefit from a Threat Discovery Assessment.
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution; What stubbing is and why Microsoft does not recommend the use of stubbing; How Journaling in Exchange can allow efficient email archiving; How does stubbing compare with Journaling?
As business conditions force companies to become more and more flexible, service oriented architecture (SOA) provides a scalable, reliable way to connect with, interact with, and deliver information. This brochure shows how you can be a superhero by making WebSphere MQ the messaging backbone for your SOA, creating a common connection for the free flow of information.
Celina Insurance case study that shows cost reduction and increased productivity - faster, better service to agents and their customers due to integrated systems and real-time collaboration; being “easy to do business with” secures agent loyalty; 50 percent reduction in phone calls and costs due to instant messaging option, and 40 percent reduction in head count while maintaining the same volume of business due to streamlined processes.
In this white paper, you'll see how Lotus Notes 8.5 boosts bandwidth by storing one copy of attachments, rather than allowing duplicate via threads. You'll also discover how upgrading lets you elevate collaboration and enhance efficiency with tools that empower users to take action, create and share knowledge, and collaborate with teams.
Read this astounding case study to see how migrating to IBM Lotus software with a broadly functional messaging platform increased the efficiency and support of mobile users for the Kentucky Baptist Convention. Then you'll learn how your own business can improve communications, drive down costs and eliminate the need for additional Web software.
This white paper outlines the advantages of WebSphere Portal for System z software and provides essential information to those considering adding Web-facing workloads on their mainframe hardware. Also, with these WebSphere Portal for System z options, IBM illustrates its ongoing commitment to mainframe computing and underscores the business value that remains inherent in the System z platform. Learn more today!
WebSphere Portal remains IBM's strategic front end for SOA. It enables our clients to closely align their business objectives on standards-based platforms with role-based delivery of composite applications across and beyond their enterprise. At the end of June we delivered a new version of WebSphere Portal Version 6.1. This release significantly improves performance by tapping into the 64-bit capabilities of the IBM System z platform. Click here to learn more!
Improving access to core applications and data is just one of many mandates facing IT, along with improving collaboration, reducing administration costs and improving performance. Fortunately, shops running System z have an advantage. You can integrate and enhance your System z assets faster when you use the version 6.1 update to IBM WebSphere Portal on z/OS. Use it to quickly deploy business applications across the enterprise, reduce costs and increase flexibility with workloads centralized on System z.
A complex IT infrastructure is a stumbling block for many businesses seeking greater agility in these uncertain times. This white paper shows how a service oriented architecture (SOA) helps align the infrastructure with business needs in order to achieve maximum flexibility.
IBM Lotus® Sametime® software is an award- winning platform for realtime collaboration. For years, organizations of all types have taken advantage of the Lotus Sametime platform’s powerful, security-enhanced features, such as integrated presence awareness, instant messaging (IM), Web conferencing, voice and video, to help people quickly find, reach and collaborate with each other.
Reputation systems add a critical first line of advanced protection to help organizations accurately detect and block all types of threats to their messaging, web, and network environments. In simplest terms, deploying a reputation service at the network edge is analogous to having a peephole in the front door of your house. You let in people you know and trust, question the ones you don’t know and shun the ones who look suspicious. Just by taking these simple measures you reduce your risk.
Migrating to Exchange Server 2007 isn't easy. Quest Software's white paper, "Best Practices for Exchange 2007," explains the importance of proper planning and execution and the best practices you need to successfully migrate to Exchange Server 2007.
Published By: Proofpoint
Published Date: Apr 22, 2010
This report summarizes the findings of Proofpoint's sixth-annual email security and data loss prevention study, including surprising statistics about how large companies manage the risks associated with outbound email, blog postings, media sharing sites, social networking sites, mobile Internet-connected devices and other electronic communications streams.