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Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile, text messaging, database, chat, short codes, customer acquisition
    
Neustar
Published By: Cisco     Published Date: Jan 05, 2016
In the time it took you to download and open this eBook, you could have spun up and configured hundreds of virtual machines in a public or private cloud, deployed your application, database, middleware, messaging, load balancers, storage, and other components to those configured servers, linked them all together, and had your app live in production - all with a single click. This isn’t the future we’re describing, it’s right now, and thousands of development teams around the world are doing it. At a high level, we’re describing automation that cloud and APIs enable, and at a low level, we’re describing the outcome of adopting a DevOps mentality and the associated tools. This eBook will look at the basics of DevOps automation, and configuration management to get you started down the right path.
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Cisco
Published By: Cisco     Published Date: Apr 15, 2016
In the time it took to download and open this eBook, you could have spun up and configured hundreds of virtual machines in a public or private cloud, deployed your application, database, middleware, messaging, load balancers, storage, and other components to those configured servers, linked them all together, and had your app live in production - all with a single click. This isn't the future we're describing, it's right now, and thousands of development teams around the world are doing it. At a high level, we;re describing automation that cloud and API's enable, and at a low level, we're describing the outcome of adopting a DevOps mentality and the associated tooks. This eBook will look at the basics of DevOps, automation and configuration management to get you started down the right path.
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cloud management, cloud services, cloud management, best practices, cloud computing, business optimization
    
Cisco
Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: BlueHornet     Published Date: Jun 06, 2008
This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.
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email marketing, email messaging, blue hornet, bluehornet, html, outlook, email rendering, rendering, compatibility, platform
    
BlueHornet
Published By: BlueHornet     Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: BlueHornet     Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment, campaign managment
    
BlueHornet
Published By: SPSS     Published Date: Jun 30, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS, Inc.
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
Data sharing is the first priority in web conferencing. Web conferencing doesn't work well for day-to-day collaboration. Everything is a scheduled, “meet-me” conference. You can’t just call someone. Web conferencing providers don’t offer a complete solution. You have to separately manage and integrate video systems and instant messaging through independent platforms that do not integrate into the web conferencing service, resulting in an inferior and disjointed user experience. Download now to learn why Lifesize Cloud is the ONLY solution you need!
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lifesize, web conferencing, team collaboration, data sharing, video systems
    
LifeSize, a division of Logitech
Published By: SpectorSoft     Published Date: Apr 01, 2015
Corporate computers and information and communications systems (collectively, “electronic resources”) remain the workhorse for most businesses, even as alternatives, such as third-party text messaging services, external social media, and cloud computing, flourish. Employees rely on corporate electronic resources for e-mail, calendaring, business contacts, Internet access, document creation and storage, and a multitude of other business applications. Consequently, for employers, it is critical to establish and maintain their right to inspect all information stored on, and to monitor all communications transmitted by, corporate electronic resources. The corporate acceptable use policy is the linchpin of that effort. The ten tips below are intended to aid employers who either want to implement an acceptable use policy for the first time, or who need to update their policy.
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acceptable use, communications systems, text messaging, acceptable use policy, confidentiality
    
SpectorSoft
Published By: Brainshark     Published Date: Nov 05, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app, engage users, app user engagement, app engagement, engagement campaigns, measuring campaign, app campaign, user segments, segment app users, user retention, retain users, user value, lifetime value
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: Nativeflow     Published Date: Feb 25, 2014
Are your employees using WhatsApp? Is mobile messaging taking over an ever-growing portion of your enterprise communications? Is your enterprise running into compliance considerations around messaging? Learn about approaches to addressing these challenges so that your employees can communicate on the go and your enterprise data will be protected.
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whatsapp, enterprise communication, employees, enterprise data protection, enterprise data, mobile protection, mobile messaging
    
Nativeflow
Published By: Smarsh     Published Date: Feb 27, 2014
An overview of the important considerations that both senior business management and IT management should think about as they decide whether or not to migrate some or all of their messaging and collaboration capabilities to the cloud.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod, email retention, email encryption, cloud-based archiving
    
Smarsh
Published By: GENBAND     Published Date: Sep 11, 2014
GENBAND’s NUViA™ voicemail solution changes the economics of acquiring and managing voicemail. Eliminate end of life platforms that are expensive to maintain while adding new mobility services that make users more productive. Integrates with your existing PBXs or IP-PBXs.
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voicemail, solution, managing, economics, platforms, pbx, mobility, messaging, mobile-centric, workforce, enterprises
    
GENBAND
Published By: Evergage, Inc.     Published Date: Oct 21, 2015
Engage, convert and retain your customers and users using timely and relevant in-app messaging.
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evergage, apps, messaging, customers, engagement, technology, retail, travel, financial, gaming, entertainment, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Evergage, Inc.
Published By: Polycom     Published Date: Mar 12, 2018
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
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skype, business, polycom, infrastructure, meeting, enterprise
    
Polycom
Published By: HP     Published Date: Aug 26, 2014
UC combines voice, email, instant messaging (IM), audio conferencing, and video conferencing with presence awareness to immediately locate and contact individuals. HP's collaborative and modular approach to UC increases business productivity, reduces risks, and reduces telecommunications costs, helping you reach people more effectively, and helping your customers and partners reach you. Learn more
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unified, instant messaging, email, video, communication, modular, audio, conferencing, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable
    
HP
Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
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ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology, emerging marketing, social media, internet marketing, crm & customer care, e-commerce
    
Sailthru
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