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Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
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followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing, social media
    
FollowAnalytics
Published By: Symantec     Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities. While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
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heartbleed bug, openssl, communications applications, e-commerce, user information, passwords
    
Symantec
Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
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marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising, social media, marketing research
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
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oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
    
Oracle
Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing, social media, marketing research, traditional marketing
    
Cision
Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing, search marketing, email marketing, emerging marketing, traditional marketing
    
AdRoll
Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
    
Response Media
Published By: IBM     Published Date: Mar 04, 2009
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
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ibm, lotus software, nutra-flo, cost reduction, web conferencing, lotus sametime, instant messaging, mobile communication, collaboration, rss, blogging, lotus notes, domino 8
    
IBM
Published By: IBM     Published Date: Mar 04, 2009
As a small to midsize business owner, you understand that in order to grow, you need to be able to communicate and collaborate with people, quickly and easily. But you have limited budgets and IT resources. You want security-rich solutions that will extend your assets, improve operating efficiencies and grow as your company grows. IBM offers you reliable solutions that can help you compete with your larger counterparts.
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ibm, lotus, lotus complete messaging, communication and collaboration, security-rich solutions, business-grade instant messaging, ibm lotus domino, web conferencing, voip, lotus sametime
    
IBM
Published By: IBM     Published Date: Mar 04, 2009
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
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ibm, lotus, sametime, communications and collaboration, instant messaging, web conferencing, voip, point-to-point video, mobile clients, external im gateway, extensible client
    
IBM
Published By: IBM     Published Date: Oct 09, 2009
Does your IT change as fast as the market? A service-oriented architecture (SOA) provides a foundation that enables agility and aligns IT to business goals. This interactive presentation from IBM will show you how to provide fast, flexible, reliable access to information, business-wide. It also covers methods to ensure trust, management and security across business applications.
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application foundation, ibm, service-oriented architecture, soa, websphere, point-to-point connectivity, esb messaging, esb enrichment
    
IBM
Published By: IBM     Published Date: Nov 16, 2009
Learn how Liverpool, one of the most important retailers in Mexico, leveraged ESB messaging and enrichment to move from an inefficient, highly-complex point-to-point integration platform to a flexible SOA connectivity and integration solution that helped Liverpool reduce their costs and streamline information to customers and partners from days to seconds.
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ibm, ebf, smart soa, connectivity infrastructure, integration platform, retail, esb messaging
    
IBM
Published By: Internet Security Systems     Published Date: Aug 21, 2009
Use of instant messaging applications-like AOL Instant Messenger, Yahoo! Messenger, MSN Messenger and ICQ-and peer-to-peer applications has grown significantly. Although the benefits of real-time communication offer a productivity benefit to corporate environments, instant messaging and peer-to-peer applications add significant vulnerabilities and risks to an enterprise's security posture.
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instant messaging, instant messenger, icq, internet security, web security, virus, anti virus, anti-virus, antivirus, worms, vulnerability management, internet security systems
    
Internet Security Systems
Published By: ServicePower     Published Date: Jul 03, 2007
Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.
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customer experience, customer service, productivity, sales automation, marketing automation, messaging, servicepower, service chain, branding
    
ServicePower
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
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collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing, project locker, projectlocker
    
ProjectLocker
Published By: Sigaba     Published Date: Aug 21, 2009
This white paper reviews the five most common current approaches to messaging security. While the five approaches discussed here are not the comprehensive list of available solutions, they are the basis for most variations of messaging security solutions available today.
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email security, security management, security policies, secure instant messaging, intranets, messaging, sigaba
    
Sigaba
Published By: Sigaba     Published Date: Aug 21, 2009
This white paper describes how Sigaba's secure email solutions minimize the burden on IT organizations through a combination of easy integration with existing enterprise systems and simple maintenance.
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access control, email security, security management, security policies, secure instant messaging, intranets, messaging, sigaba
    
Sigaba
Published By: Sigaba     Published Date: Aug 21, 2009
This paper presents the business case for secure messaging, which extends far beyond compliance issues. In fact, choices about when to implement secure messaging affect every aspect of banking.
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financial, bank, access control, email security, security management, security policies, secure instant messaging, intranets, messaging, sigaba
    
Sigaba
Published By: SiteScape     Published Date: Aug 21, 2009
A noted consultant recommends that, to be leaders in their industry, financial companies must implement collaboration technologies such as workflow, instant messaging and virtual workspaces. Download this free white paper to learn more about collaboration in financial markets.
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financial industry, banking industry, collaboration, collaborate, workflow management, secure im, team management, site scape, sitescape, finserv, finserve
    
SiteScape
Published By: SiteScape     Published Date: Aug 21, 2009
To be leaders in their industry, financial companies must implement collaboration technologies such as workflow, instant messaging and virtual workspaces. Download this free white paper, written by a financial industry consultant.
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financial industry, banking industry, collaboration, collaborate, workflow management, secure im, team management, site scape, sitescape
    
SiteScape
Published By: St Bernard Software     Published Date: Aug 21, 2009
Download this information-packed white paper by Nancy Flynn, Executive Director of the ePolicy Institute, for a no-nonsense look at the business risks and legal liabilities associated with employee misuse of the Internet, email, instant messaging (IM), and peer-to-peer (P2P) file-sharing technology.
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spyware, security policy, security policies, policy based management, email security, secure im, st. bernard, st bernard, epolicy
    
St Bernard Software
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