Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before.
Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
Published By: Workfront
Published Date: Nov 05, 2014
Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.
eFax Corporate is part of publicly-traded j2 Global™ Inc. (NASDAQ: JCOM). Founded in 1995, j2 Global provides outsourced, value-added messaging and communications services to individuals and businesses around the world. The Company offers fax, voicemail and document management solutions, Web-initiated conference calling and unified-messaging and communications services.
"In this eBook from Castlight Health and Jellyvision, you will learn:
• How to influence employee behavior through careful and personalized messaging, curated content, creative incentives, and more.
• What the top U.S. organizations are doing to boost benefits engagement and guide employees along the path of health care consumerism.
• How to put your organization’s technology to work toward your communication goals to meet employees on their level."
Want to appeal to financial executives? Dial up the logic. Financial executives differ from almost every other line of business (LOB) executive when it comes to decision-making, according to a new study conducted by the FORTUNE Knowledge Group in collaboration with gyro. While executives in most other industries are moving toward a more innate approach to decision-making, this group relies primarily on logic to guide their decisions. Understanding the differences between what financial executives look for in partnering with companies and what their peers value is key to developing messaging that appeals to this unique segment.
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
In this webcast, you will learn:
• How the nature of email has changed and why everyone in your organization needs it.
• Why the cloud makes sense for messaging for everyone from executives, to sales, to boundary workers, either as hybrid solution or for the entire workforce.
• How email complements social business technologies and how you can start using your email more efficiently in the workplace.
• How moving messaging to the cloud can help reduce IT cost and complexity.
Published By: Genesys
Published Date: Jul 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency.
Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable.
To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context.
Download this white paper to learn about:
• 6 benefits to asynchronous messaging in B2C customer experience and operations
• Incorporating asynchronous messaging into your u
Published By: Lookout
Published Date: Mar 28, 2017
Enterprise mobility started with the Blackberry, a revolutionary
messaging device that solved security concerns by giving IT
managers the ability to set many restrictions on its functionality. In the following years, employees started using fully-functional, internet-capable smartphones in their personal lives and demanded the same capabilities at work.
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels.
Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves.
Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
When Barracuda first engaged with Rohde & Schwarz Cybersecurity in 2007, enterprises were more concerned about the unauthorized use of Skype, other P2P applications and instant messaging. Although the need for application control and awareness remains, enterprise concerns are shifting to securing enterprise applications hosted in private and public clouds, protecting east-west data center traffic and preventing unwanted traffic and malware on the corporate network.
Why is messaging so essential to your success in the emerging cloud environment? Because it provides data resilience, performance and simplicity across your IT infrastructure. This holds particularly true in systems that span multiple environments and in organizations where certain components may not always be available.
Read this white paper to learn two of the most common ways organizations consume messaging in the cloud:
Deploy a software messaging system into a cloud environment.
Use a managed messaging service operated by a cloud provider.
Published By: Bluecore
Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns,
these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in
order to send more customized and timely messages.
To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Business leaders need to create resilience to meet the work challenges of the future.
That resilience comes from connecting people, which is why the HR department has a huge role to play.
Workplace connects everyone in an organization using familiar tools like instant messaging, posts and video calling. We’ve identified six attributes that are critical to building connected organizations, and which act as the cornerstones for digital transformation initiatives.
Download this whitepaper to learn more.