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Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data, search marketing, email marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, search marketing, email marketing
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: Zoom     Published Date: Mar 29, 2016
Trend Micro resolved the following issues by purchasing Zoom: • Overly complex or difficult communications platforms • Expensive hardware or software systems • Unreliable or poor service quality • Using too many different solutions • Difficulties connecting remote teams or sites • The need for a more efficient/effective way to reach customers and other external parties Read more to learn about the benefits of using Zoom and which features are used more frequently by Trend Micro.
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zoom, trend micro, screen sharing, mobile meetings, group messaging, video webinar
    
Zoom
Published By: Zoom     Published Date: Mar 31, 2016
Founded in 2011 by Eric S. Yuan and other senior executives and engineers from WebEx and Cisco, California-based Zoom Video Communications (Zoom) offers cloud-based collaboration services. When first launched, Zoom was heavily focused on video conferencing. Over time, the company has expanded its service to include additional capabilities such as audio dial-in with local numbers around the world, group messaging, wireless presentation, content co-annotation, and more.
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Zoom
Published By: Lucidchart     Published Date: Nov 28, 2018
Does it take forever for your sales team to close deals? There’s a potential roadblock you may have missed: your internal sales communication. Take a look around—new sales reps are overwhelmed with processes and messaging during onboarding, your sales reps don’t pass discovery information off to sales engineers or customer support, and you aren’t always sure where deals stand, which makes it rather difficult to predict pipeline. If the members of your org aren’t completely aligned, you can’t take a prospect across the finish line or keep the org running smoothly. Download this eBook to see how visuals can solve these communication breakdowns and align your sales organization to close bigger and faster.
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Lucidchart
Published By: Cisco     Published Date: Sep 27, 2018
The pace of innovation for collaboration and unified communications (UC) technologies has been nothing short of incredible during the past few years. IT teams are now able to deliver consistent, simple and high- quality experiences with voice, video, messaging and chat from any smartphone, tablet, laptop or conference room system. Users can move seamlessly and securely from one device to the next, escalate from one communication mode to another and share content—all while retaining the context of the meeting or discussion.
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Cisco
Published By: Redhat     Published Date: Sep 15, 2015
Read this whitepaper to learn about Red Hat's messaging and integration products, which have a long track record of providing the foundation for scalable.
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integration products, integration application, red hat, enterprise
    
Redhat
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
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spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing, email marketing, emerging marketing, social media
    
Spredfast, Inc.
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement
    
LivePerson
Published By: Smarsh     Published Date: Dec 07, 2016
Text messaging is simple, concise and compatible with virtually every mobile device, operating system and wireless carrier, making it very appealing to financial advisors and their customers. However, if used for business communications, texts can create tremendous risk. Less than a third of financial firms have a text supervision solution in place according to the Smarsh 2016 Electronic Communications Compliance Survey, the largest compliance gap facing financial firms today. Text messaging can’t be ignored by firms any longer.
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Smarsh
Published By: Smarsh     Published Date: Mar 13, 2017
According to the Pew Research Center, 97% of Americans who own a smartphone use them to send or receive text messages*, demonstrating that mobile messaging is one of the most widely used features. Download now to learn how texting exposes your company to massive risk.
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Smarsh
Published By: Smarsh     Published Date: Mar 13, 2017
Use text messaging more while reducing your organization’s compliance, legal and reputational risk. Download now to learn how.
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Smarsh
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: BAE Systems     Published Date: Dec 29, 2015
Find an approach that stops dangerous email leaks, keeps things simple, and lets you go about your business with minimal disruption
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bae systems, applied intelligence, email, insider threat prevention, data breach, data loss, intellectual property, byod, cloud, credit union, email protection, hosted exchange, email security, messaging, cloud computing, dlp, encryption, data loss prevention, content filtering, email services
    
BAE Systems
Published By: SAP     Published Date: Jul 18, 2016
After Minnesota rolled out a cloud-based set of productivity tools that included instant messaging and video, growth among state agency users quadrupled and the number of cross-agency messages and videos increased by nearly 350,000 in just 2 years. There is a large-scale shift underway across the country where hardware infrastructure, platforms and software are being unbundled and moved out of government’s traditional area of operation. Download the thought leadership paper to learn more about what this shift entails, the benefits it will bring and how CIOs can prepare for its impact.
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SAP
Published By: TigerText     Published Date: Aug 24, 2016
This white paper exhibits 8 security tips for properly protecting text messages.
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TigerText
Published By: TigerText     Published Date: Aug 24, 2016
This white paper shows how you can debunk 5 popular text messaging myths.
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TigerText
Published By: TigerText     Published Date: Aug 24, 2016
This white paper shows how instant communication improves security, population health, and interoperability.
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TigerText
Published By: TigerText     Published Date: Aug 24, 2016
In this white paper, TigerText allows you to simplify the selection process and more easily identify what you need from your secure texting vendor.
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TigerText
Published By: Red Hat     Published Date: Jan 02, 2018
Organizations are at a strategic crossroads. According to IDC analysts,1 two-thirds of CEOs will center their corporate strategies around digital transformation initiatives. The goal of digital transformation is only partly to make existing functions more effective. The greater goal is to be able to do new things and use existing data in new, better ways. Yet, 72% of current IT spending2—and the focus of IT resources—is on maintaining existing systems. This creates tension between what needs to be done today and what should be done for the future. Middle-tier applications, according to IDC,3 are the core of a digital transformation strategy because they provide data integration, messaging, and application programming interface (API) management. Middle-tier applications also provide a platform for application development and management that can handle traditional enterprise applications and cloud-native, distributed applications. Specifically, a Java™ EE-based application platform can
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Red Hat
Published By: TIBCO Software     Published Date: Jul 22, 2019
First Citizens Bank & Trust Company is a chartered commercial bank offering a complete line of financial services. With over 200 point-to-point applications and disparate systems, the bank needed a way to reduce its applications portfolio and streamline integration among systems, including fast integration of systems from newly acquired banks. First Citizens turned to TIBCO ActiveMatrix BusinessWorks™ and TIBCO® Messaging for their simplicity and ability to quickly get IT processes up and running. With standard services, this transformation resulted in reduced deployment time—from eight months to 18 weeks, resulting in reduced credit card loan project time.
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TIBCO Software
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
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