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Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
Workplace connects everyone in an organization using familiar Facebook features like video calling, instant messaging, posts, and groups. It works with other tools you already love, providing a simple and secure way for people to share knowledge, work together and build connected communities. In this report, you’ll hear from C-Level leaders across HR, IT and Internal Comms as they reveal the impact of Workplace on their digital transformation journey.
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Workplace by Facebook
Published By: Workplace by Facebook     Published Date: Jun 26, 2019
To meet the work challenges of the future, business leaders need to create resiliency by connecting their employees. But they also need to make sure those employees are bought in to the strategy. That’s why the IC department has a huge role to play. Workplace connects everyone in an organization using familiar tools like instant messaging, posts and video calling. We’ve identified six attributes that are critical to building connected organizations, and which act as the cornerstones for digital transform initiatives. Download this whitepaper to find out more.
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Workplace by Facebook
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions
    
Swyft Media
Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform, emerging marketing, social media, internet marketing
    
Swyft Media
Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS
Published By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
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kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges
    
Kaon
Published By: Urban Airship     Published Date: Jul 24, 2017
An app message center allows you to reach your entire app audience - including those opted-out of push notifications. Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications. Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
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messaging, notifications, message center, technology, mobile audience
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Imprivata     Published Date: Dec 06, 2013
The vital information CIOs need to ensure that their text messaging is both secure and in compliance with the current regulations.
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secure messaging, hipaa compliant text messaging, hipaa password policy, hipaa security rule, healthcare communications
    
Imprivata
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
The use of instant messaging in the energy industry is widespread, with one source estimating that as much as 60% of trading in the physical power markets is conducted using the technology. Moreover, a Microsoft/Accenture survey found that 34% of oil and gas professionals are collaborating more than they were 12 months earlier, while only 10% are collaborating less. While real-time communications, such as instant messaging, are very useful for traders and others in the energy industry, a failure to monitor and retain them along with other electronic communications can result in substantial penalties and other serious consequences. Download this whitepaper to learn more.
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communications, energy, real-time communications, collaboration
    
Actiance, Inc.
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
Published By: Intel     Published Date: May 22, 2017
While holding the promise of HD quality, enriched services, and the benefits of a common packet switched access infrastructure, the adoption of infrastructure-based voice over LTE (VoLTE), along with rich communications such as video and real-time messaging, has stalled over the last few years with concerns around quality, security, and cost. During that time, the value of the phone number as a globally significant user ID and key services such as SMS and MMS have been relegated by phone manufacturers, over the top (OTT) services, and even the subscribers themselves as “technologies of last resort.” Finally, the proliferation of 4G, together with the emergence of network functions virtualization (NFV), powered by Intel®, Hewlett Packard Enterprise* (HPE), and Metaswitch*, is allowing network operators to take charge of the consumer’s communications experience, once more.
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Intel
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: PGi     Published Date: Jul 03, 2018
Most large companies have already made investments in tools that make video webcasting possible. Video is the most vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and messaging. It facilitates the transparency and authenticity that today’s employees demand. CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged, productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively strengthen their company’s competitive advantage and enhance their bottom line. If your CEO
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PGi
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
Without a doubt, technology has revolutionized the way business is done. The vast majority of internal and external communication is now done through email, instant messaging, VOIP and other types of electronic communication. In addition, most business documents exist in digital form. The digitization of business has had significant implications for litigation. Legal eDiscovery is now an essential part of settling cases between organizations. Previously, many companies believed that eDiscovery was only for organizations that were public or highly regulated, but now most companies recognize that electronically stored information (ESI) regulations are applicable to all organizations and there is an ever-increasing need for cost-effective eDiscovery.
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coding, ediscovery, legal, effective, organization
    
Rand Secure Archive
Published By: Message Systems     Published Date: Apr 29, 2013
The CRM has been a spectacularly successful technology application, especially in providing large organizations with a detailed.
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message systems, customer engagement, mobile, crm, crm, crm implementations, crm-based customer insight, cloud computing
    
Message Systems
Published By: Message Systems     Published Date: Apr 29, 2013
Technology Principles for Architecting a Secure Messaging Environment
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message systems, secure messaging environment, esps, solution engineering, mike hillyer, safe messaging environment
    
Message Systems
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