Published By: Brainshark
Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies
have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
The use of instant messaging in the energy industry is widespread, with one source estimating that as much as 60% of trading in the physical power markets is conducted using the technology. Moreover, a Microsoft/Accenture survey found that 34% of oil and gas professionals are collaborating more than they were 12 months earlier, while only 10% are collaborating less. While real-time communications, such as instant messaging, are very useful for traders and others in the energy industry, a failure to monitor and retain them along with other electronic communications can result in substantial penalties and other serious consequences.
Download this whitepaper to learn more.
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger,
WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same
familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in
Published By: Genesys
Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency.
Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable.
To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context.
Download this white paper to learn about:
• 6 benefits to asynchronous messaging in B2C customer experience and operations
• Incorporating asynchronous messaging into your u
The challenge for brands and retailers is clear.
To win during the holiday shopping season, they must:
• Plan holiday campaigns leveraging the very best data
resources you can to inform messaging and targeting
• Use the fragmented holiday shopping journey to their
advantage – meeting shoppers in the moments
• Cut through the noise on Black Friday – and throughout
holiday – to reach consumers with relevant, authentic
messages that resonate
While holding the promise of HD quality, enriched services, and the benefits of a common packet switched access infrastructure, the adoption of infrastructure-based voice over LTE (VoLTE), along with rich communications such as video and real-time messaging, has stalled over the last few years with concerns around quality, security, and cost. During that time, the value of the phone number as a globally significant user ID and key services such as SMS and MMS have been relegated by phone manufacturers, over the top (OTT) services, and even the subscribers themselves as “technologies of last resort.” Finally, the proliferation of 4G, together with the emergence of network functions virtualization (NFV), powered by Intel®, Hewlett Packard Enterprise* (HPE), and Metaswitch*, is allowing network operators to take charge of the consumer’s communications experience, once more.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Most large companies have already made investments in tools that make video webcasting possible. Video is the most
vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video
helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and
messaging. It facilitates the transparency and authenticity that today’s employees demand.
CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they
can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and
cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged,
productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively
strengthen their company’s competitive advantage and enhance their bottom line.
If your CEO
Published By: Qualtrics
Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver.
With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing.
As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts.
Ad testing gives you the following benefits:
• Predict the effect on purchase intent
• Make informed go or no-go decisions on a specific ad launch
• Understand how your brand is perceived
• Get the highest ROI from your ad spend
Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
Published By: Qualtrics
Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience.
Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs.
To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to:
• Boost demand with messaging that resonates more with your market
• Grow your customer base by understanding what drives purchase behavior
• Increase revenue and profitability by discovering which customers will pay a premium for
• your product
Without a doubt, technology has revolutionized the way business is done. The vast majority of internal and external communication is now done through email, instant messaging, VOIP and other types of electronic communication. In addition, most business documents exist in digital form. The digitization of business has had significant implications for litigation. Legal eDiscovery is now an essential part of settling cases between organizations. Previously, many companies believed that eDiscovery was only for organizations that were public or highly regulated, but now most companies recognize that electronically stored information (ESI) regulations are applicable to all organizations and there is an ever-increasing need for cost-effective eDiscovery.
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Published By: 8x8, Inc.
Published Date: May 13, 2013
As voice, video, and data networks meld into a single user experience, solutions that integrate phone service, unified messaging, voicemail, audio and video capabilities, rich-media conferencing, and mobility solutions are in high demand.
Published By: Allscripts
Published Date: May 01, 2014
Meaningful Use Stage 2 increases many of the thresholds that were in Stage 1, but the main focus of Stage 2 is on exchanging structured information among providers and patients. With less than 7% of EHR vendors certified, are your systems and providers ready?
Published By: Epsilon
Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
Published By: Epsilon
Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Published By: Tripp Lite
Published Date: May 15, 2018
A Practical Guide to IDF/MDF Infrastructure Implementation
Once relegated to early adopters and casual home users, VoIP (voice over Internet protocol) has matured. An essential element of any unified communications (UC) system, it is now the standard method of voice communication in business, education, government and healthcare. If your organization has not already migrated to VoIP, the question is not so much if it will, but when. Cost is the primary driver, since the data network performs double duty by carrying voice traffic as well. VoIP also offers capabilities that far exceed traditional phone systems, with unified communication platforms promising to integrate messaging, mobility, collaboration, relationship management, zoned security, intelligent call routing, disaster recovery, video, teleconferencing, status updates and other advanced features.
The transition to VoIP presents a number of challenges, including
assessing the ability of your network to handle not only additio
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers.
Read the guide to learn:
• The DNA of customer digital behavior
• How to create unified customer segments with existing data
• How to adopt onsite messaging to match offsite ads
Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognize, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Download to learn more!