Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics.
Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
This July 2015 Forrester Research report is provided compliments of HP.
Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency.
Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
In the age of big data and workforce analytics, statistics and metrics abound. In the face of an overabundance of numbers, knowing which metrics are most important can be a real challenge for Human Resource (HR) leaders and hiring managers.
When building an employee engagement survey, one question outweighs all others: How can the results be made as actionable as possible? This white paper explores new approaches being leveraged by enterprises today.
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance.
It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
It’s one thing to execute an employee engagement survey, but another altogether to make engagement survey data actionable, to help forecast retention, productivity, and even workplace safety for blue collar workers. The Employee Engagement Barometer offers insights, tips and checklists to help shift your survey strategy from measurement of a past point in time to a forecast of the near future.
In this free white paper from SAP, Forrester evaluates four methods you can use to measure the business value of IT. Learn how you can account for more than simple financial metrics like ROI, IRR, or NPV.
Compliance and Traceability in Manufacturing has traditionally been viewed as "cost of business" but this perception is changing as automation and integration gains traction across industries. This report will benchmark the ways manufacturers are using compliance and traceability programs as a competitive advantage in the market place.
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
This white paper explores why today's executives still lack the relevant information or data quality to make decisions in a timely manner. Inside, learn about the biggest decisions-making challenges facings modern businesses and three keys to achieving better data-driven decisions.
FreshDirect found it very challenging to get operational insights from its information systems. In order to improve, it was critical to FreshDirect that they select a BI technology that allows the company to measure and report on operational metrics across departmental applications without requiring the building of IT-intensive data marts. With this requirement as one of the key selection criteria, the company evaluated multiple vendors. Download this case study to learn more.
Newell Rubbermaid sought to reduce time and effort to access information. They wanted to simplify access to global sales data and financial metrics. They also wanted to accelerate report query performance and improve decision making. SAP was selected because they are a comprehensive software program from a single vendor. Read to find out more.
Published By: Kenshoo
Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
Published By: Kenshoo
Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Internal testing only allows you to see potential issues from within your own controlled environment, and does not test for the countless different scenarios in which a customer could be accessing your site. Find out the benefits of external load testing.
Industry leaders from the banking and vendor landscape are working to streamline the
customer experience while closing the opportunities for fraud and exposure. Balancing
security and convenience will require an approach that combines consumer-facing
authentication (such as passwords, PINs and biometrics) with background security
measures (such as transaction and session-behavior analytics).
The most recent decade has seen rapid advances in connectivity, mobility, analytics, scalability, and data, spawning what has been called the fourth industrial revolution, or Industry 4.0. This fourth industrial revolution has digitalized operations and resulted in transformations in manufacturing efficiency, supply chain performance, product innovation, and in some cases enabled entirely new business models.
This transformation should be top of mind for quality leaders, as quality improvement and monitoring are among the top use cases for Industry 4.0. Quality 4.0 is closely aligning quality management with Industry 4.0 to enable enterprise efficiencies, performance, innovation and business models. However, much of the market isn’t focusing on Quality 4.0, since many quality teams are still trying to solve yesterday’s problems: inefficiency caused by fragmented systems, manual metrics calculations, quality teams independently performing quality work with minimal cross-functional own
The Internet of Things (IoT) is rapidly emerging as a core transformational technology of the digital era. The ability to gather data from sensors embedded throughout an enterprise can drive insights and operational efficiencies from the supply chain to the customer. But IoT and Industrial IoT (IIoT) implementations require high degrees of IT/OT convergence - collaboration and integration between information technology and operational technology groups - to succeed.
These two groups, however, often have different goals, performance metrics, and perspectives on both the collaboration and the outcome. This SAS/HPE-sponsored paper helps readers get a better understanding of the relationship, either real or perceived, between these two groups. Futurum Research surveyed the state of the relationship between IT and OT teams as it pertains to the design, implementation, and creation of value through IoT technologies.
Published By: Gleanster
Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.