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Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: IBM Software     Published Date: Jul 28, 2010
Designed for the sales executive, this series of research briefs focuses on the advent of metrics-based sales productivity and the new approaches delivering huge dividends to forward-thinking sales organizations.
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ibm software, metrics-based sales productivity, sales executive, automation system, sales performance management, analytic
    
IBM Software
Published By: IBM Software     Published Date: Jul 28, 2010
See how plans, financial reports and scorecards can help you manage performance across all data sources.
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ibm software, ibm cognos, performance manager demo, financial report, sales performance, sales force, pipeline, customer behavior, business metrics
    
IBM Software
Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement
    
SAS
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
    
SAS
Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper
Published By: HP and Intel® Xeon® processors     Published Date: Sep 06, 2011
This solution brief explains the key business and technical differentiators that have made StoreOnce one of the leaders in the de-duplication market and helped organizations generate impressive total cost of ownership (TCO) metrics.
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hp + intel, hp storeonce, data deduplication, tco, total cost of ownership, storage
    
HP and Intel® Xeon® processors
Published By: Achievers     Published Date: Nov 08, 2013
Recent research conducted by Harvard Business Review Analytic Services and Achievers reveals how best-in-class companies gain a competitive advantage by improving their employee engagement initiatives. Download The impact of employee engagement on performance and learn best practices for tying engagement to business performance, the business case for employee engagement and helpful metrics to measure the impact of engagement.
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employee engagement, business results, performance management, employee metrics
    
Achievers
Published By: Interactive Intelligence     Published Date: Aug 30, 2011
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
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interactive intelligence, social media, multichannel contact center, art schoeller, communication channel, metrics
    
Interactive Intelligence
Published By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
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webinar, adaptive, budget, finance, management, finance solution, business budget
    
Adaptive Planning
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how metrics effectively measure your social media presence and how they can help you understand which social channels your organization may need to focus more attention on.
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metrics, social media presence, social media, social channels, brand, facebook, twitter, linkedin
    
Spredfast, Inc.
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Success Factors     Published Date: Feb 16, 2012
Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.
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employee performance, high performance culture, high performing workforce, smart goals, performance reviews, goal setting, performance management, business strategy, business execution, strategy execution, business strategy software, business results, talent management, learning management, recruiting management, workforce planning, workforce analytics, succession planning, compensation, core competencies
    
Success Factors
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
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rocket fuel, marketing, branding, brand marketing, buick, sales
    
Rocket Fuel
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Equinix     Published Date: Jul 31, 2012
This GigaOM Pro paper reviews the metrics and the technologies you should consider when migrating to the private cloud. Get your complimentary 10-page report now.
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public, cloud, private, technologies, technology, public, equinix, gigaom, pro, zynga, cdn, applications, software, network, limelight, iaas, paas, saas, data, center
    
Equinix
Published By: Ultimate Software     Published Date: Jul 31, 2012
Download this complimentary white paper packed with up-to-date strategic business intelligence you can use for smarter staffing, planning, and budgeting decisions.
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Ultimate Software
Published By: Splunk     Published Date: Oct 15, 2012
Learn how security professionals are extending the use of Splunk with the Splunk App for Enterprise Security
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enterprise security, data security, enterprise data, database management, security metrics
    
Splunk
Published By: Splunk     Published Date: Oct 15, 2012
Visibility and cross-tier correlation for the largest virtual environments
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data management, virtualization, splunk, splunk app, vmware, performance metrics, data management
    
Splunk
Published By: ExtraHop     Published Date: Jul 25, 2013
Worried about application performance in the cloud? Real-time analysis of wire data provides you with deterministic application response times and detailed L7 metrics. This white paper explains how you can get the visibility you need to manage P2V migrations and cloud performance.
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ExtraHop
Published By: Dell Software     Published Date: Apr 17, 2013
Approaches organizations take to manage application performance vary based on data collection, types of metrics captured and how these solutions are deployed and managed. TRAC Research surveyed more than 400 organizations on key areas of web and Application Performance Monitoring. See the results in this paper.
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dell, transactin-centric, infra-centric, apm, trac research, application performance monitoring
    
Dell Software
Published By: Lenovo and Microsoft     Published Date: Oct 18, 2016
We’ve analyzed the new features in Windows 10 to provide you with this quick and easy look at how to get the most benefit from these innovations when coupled with a Lenovo ThinkPad®, ThinkCentre®, or ThinkStation® device. Key features you and your team will love include: • Seamless productivity across multiple tasks, locations, and devices • New features start tile and screen snap combined with classic Windows ease of use • Robust, integrated security that matches cutting edge bio-metrics with enterprise-grade basics Find out more now.
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lenovo, innovation, microsoft, windows 10, thinkpad, thinkcentre
    
Lenovo and Microsoft
Published By: Cisco     Published Date: Sep 15, 2015
The role of the CIO has changed more in the past five years than any other position in the business world. IT success used to be measured on IT metrics such as uptime and performance of the infrastructure. Today, the goals of the IT leader are aligned with the goals of the business, causing IT to be redefined on all levels.
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iot, datacenter, aci, enterprise, networking
    
Cisco
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
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