In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Designed for the sales executive, this series of research briefs focuses on the advent of metrics-based sales productivity and the new approaches delivering huge dividends to forward-thinking sales organizations.
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time.
Of course, you can’t predict everything in a game of pool – or in
marketing. A campaign may reveal a weakness that sends
customers scuttling to a competitor. A new product can
cannibalize an existing product line. Customers could leave one
of your legacy product lines to consume one of your newly
launched products – perhaps causing you to lose some
But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
This solution brief explains the key business and technical differentiators that have made StoreOnce one of the leaders in the de-duplication market and helped organizations generate impressive total cost of ownership (TCO) metrics.
Published By: Achievers
Published Date: Nov 08, 2013
Recent research conducted by Harvard Business Review Analytic Services and Achievers reveals how best-in-class companies gain a competitive advantage by improving their employee engagement initiatives. Download The impact of employee engagement on performance and learn best practices for tying engagement to business performance, the business case for employee engagement and helpful metrics to measure the impact of engagement.
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Published By: Crowdtap
Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Published By: ExtraHop
Published Date: Jul 25, 2013
Worried about application performance in the cloud? Real-time analysis of wire data provides you with deterministic application response times and detailed L7 metrics. This white paper explains how you can get the visibility you need to manage P2V migrations and cloud performance.
Approaches organizations take to manage application performance vary based on data collection, types of metrics captured and how these solutions are deployed and managed. TRAC Research surveyed more than 400 organizations on key areas of web and Application Performance Monitoring. See the results in this paper.
We’ve analyzed the new features in Windows 10 to provide you with this quick and easy look at how to get the most benefit from these innovations when coupled with a Lenovo ThinkPad®, ThinkCentre®, or ThinkStation® device. Key features you and your team will love include:
• Seamless productivity across multiple tasks, locations, and devices
• New features start tile and screen snap combined with classic Windows ease of use
• Robust, integrated security that matches cutting edge bio-metrics with enterprise-grade basics
Find out more now.
The role of the CIO has changed more in the past five years than any other position in the business world. IT success used to be measured on IT metrics such as uptime and performance of the infrastructure. Today, the goals of the IT leader are aligned with the goals of the business, causing IT to be redefined on all levels.
Published By: Marketo
Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).