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Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting, emerging marketing, social media, marketing research
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Akamai Technologies     Published Date: Mar 09, 2017
ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS In order to stay relevant and retain today’s “always-on”, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are “behind” or “slightly behind” their peers with regard to their mobile capabilities. Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. You’ll also learn: - Current mobile strategies and barriers to adoption - The right metrics to measure success - The most important factors in a mobile banking experience
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financial services customer engagement, customer service, mobile customers, akamai, mobile strategies, mobile banking
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Searching for a Cloud Security Provider can be confusing. Many providers appear the same at first glance: similar metrics, similar promises. The fact is, the information you need to make a real comparison requires asking questions and probing for details that cloud services vendors don’t always volunteer. Use this list to be sure you’ve covered the essential elements for choosing the right cloud security provider to protect your organization from malicious cyberattacks.
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cloud security, cyberattacks, cloud service, security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Every cloud security vendor will give you impressive-sounding metrics for cloud security. But what do they really mean? Our infographic explains which metrics really matter, and what questions you need to ask to get them.
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cloud security, cloud, security, cloud protection
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
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cloud security, data, akamai
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports, where there’s can’t-miss fast action, the ante is raised even higher. In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Every cloud security vendor will give you impressive-sounding metrics for cloud security. But what do they really mean?
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cloud, protection, security, security vendor
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing infrastructure within the data center with security measures in the cloud for a more robust web security posture. We also share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
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cloud security, buyer's guide, data safety, cybersecurity
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Searching for a Cloud Security Provider can be confusing. Many providers appear the same at first glance: similar metrics, similar promises. The fact is, the information you need to make a real comparison requires asking questions and probing for details that cloud services vendors don’t always volunteer. Use this list to be sure you’ve covered the essential elements for choosing the right cloud security provider to protect your organization from malicious cyberattacks.
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cloud security, cloud solutions, data analysis, cyberattacks
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
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performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
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performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies
Published By: AKS-Labs     Published Date: Mar 20, 2007
Business professionals lack essential information about real-life metrics and information on how to build a Balanced Scorecard, which supports weights and scores, which allows calculating the performance values. This whitepaper is a Balanced Scorecard design toolkit, which contains some "how-to" ideas.
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balanced scorecard, business analytics, business metrics, business intelligence, business integration, customer satisfaction, enterprise resource planning, scorecard
    
AKS-Labs
Published By: Anaplan     Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay CSO Insights’ ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp. In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
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sales performance management, compensation management, incentive compensation, sales planning, incentive comp, commission structure, sales performance, xactly
    
Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"A recent CSO Insights’ study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. Download this white paper to find: • The disconnect between sales behavior and incentive compensation structure • A recommended approach you can take to optimize your compensation plan • Three key steps to better predict and control sales revenue *CSO Insights 7th Annual Incentive Compensation and Performance Management (ICPM) study"
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Anaplan
Published By: AppDynamics     Published Date: Sep 20, 2017
DevOps has taken the IT world by storm over the last few years and continues to transform the way organizations develop, deploy, monitor, and maintain applications, as well as modifying the underlying infrastructure. DevOps has quickly evolved from a niche concept to a business imperative and companies of all sizes should be striving to incorporate DevOps tools and principles.
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cio, delivers software, business, metrics, automation, digital transformation, appdynamics
    
AppDynamics
Published By: Apptio     Published Date: Jul 16, 2019
Cloud migration is consistently one of the top priorities of technology leaders across the world today, but many are overwhelmed by trying to plan their cloud migration, struggling to prioritize workloads and unsure of the cost implications.. Download this white paper to discover the 5 key steps for cloud migration based on the best practices of today’s most successful IT leaders: - Baseline TCO resources (cloud, on-premises, hybrid) - Map current on-premises resources to cloud offerings - Evaluate and prioritize migration strategy - Calculate migration costs - Define success metrics
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Apptio
Published By: Apptio     Published Date: Jul 16, 2019
Ready to communicate IT cost and value in terms your business unit partners understand? The Apptio TBM Unified Model® (ATUM®) standardizes the financial information necessary for IT leaders to manage their technology business. Use this poster as a resource to: • Establish better alignment between IT, Finance, and other business units by using common language around IT costs • Confidently manage the business of IT with the backing of peer-derived best practices • Understand 10 essential metrics you should track to communicate the business value of IT
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Apptio
Published By: Apptio     Published Date: Oct 09, 2019
Cloud migration is consistently one of the top priorities of technology leaders across the world today, but many are overwhelmed by trying to plan their cloud migration, struggling to prioritize workloads and unsure of the cost implications. Download this white paper to discover the 5 key steps for cloud migration based on the best practices of today’s most successful IT leaders: - Baseline TCO resources (cloud, on-premises, hybrid) - Map current on-premises resources to cloud offerings - Evaluate and prioritize migration strategy - Calculate migration costs - Define success metrics
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Apptio
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