Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
Atualmente, dois dos maiores desafios das empresas, são as constantes mudanças do mercado e o aumento das expectativas dos clientes. Isso porque, a nova geração de clientes, os Millenials, espera soluções instantâneas, disponibilidade 24 horas, 7 dias por semana, acesso digital e móvel, flexibilidade e eficiência. Veja mais sobre o comportamento dessa nova geração e quais são suas expectativas.
Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. This shift starts with technology, but in the end is about creating a more collective and connected way to work for everyone.
Much has been written about how to understand and work with millennials—but it's been from the perspective of forcing this group of tech-savvy and connected people into old ways of working. But consider this: by 2020, millennials will make up 50% of the workforce. Also consider: the way we work changes almost daily. That means it's time to rethink the entire conversation about working with millennials. In this eBook, learn 4 ways to motivate millennials in the workplace—and how the right technology plays a critical role.
As more and more skilled workers enter retirement, a new generation of workers emerges: Millennials. If you are wondering why you should care about millenials, iCIMS can help you. Millenials are experienced, flexible, innovative and highly driven to succeed.
Published By: Curalate
Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power.
The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it.
In this guide, you’ll learn:
- 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”;
- How to engage each of the 14 millennial personas through relevant imagery;
- 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website.
Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
Published By: CrowdTwist
Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.