Everybody has their favorite appsÖbut can you name even three mobile websites you like? Probably not Ė and thatís because retrofitting desktop web designs fails to meet usersí mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why itís time for a radical web reset and how you can make your mobile website a ďfirst-class citizen.Ē
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Everybody has their favorite apps. But can you name even three mobile websites you like? We canít. itís because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. Thatís a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you donít own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.