1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
This eight-page overview highlights Zebra’s portfolio of solutions for the healthcare industry, including asset tracking, inventory management and access control. Harnessing the potential of cloud computing and the Internet of Things (IoT), and combining technologies such as barcoding, RFID and mobile computing, Zebra’s advanced healthcare technology solutions go beyond standard machine-to-machine communication to create a seamlessly integrated solution that facilitates best practices.
Hospitals around the globe are investing in mobile computers and it’s redefining the way healthcare is delivered. This study offers critical insights into key healthcare trends such as:
The driving factors behind widespread expansion of mobile device use in the hospital
What compelling, real-time advancements are promoting hospitals to further invest in technology
How tech-savvy patients are pushing for increased technology use in their care
Published By: BlackBerry
Published Date: Nov 08, 2008
This paper is the first in a four-part series examines the ways that wireless technology and mobile communications can enhance the efficiency and quality of institutional healthcare, improving the processes through which doctors, nurses, specialists and support staff members deliver medical treatment. Part One offers an overview of the current healthcare situation and suggests ways in which wireless technology solutions address healthcare challenges.
Today, most healthcare professionals carry mobile phones. These phones are capable of sending and receiving text messages; immediately, non-intrusively and cost effectively. Text messaging has opened up a revolutionary way for healthcare organizations to interact with their health care staff. This document will help the reader to understand the costs associated with current staffing organizations' communications and identify a cost effective alternative.
Published By: Progress
Published Date: Mar 26, 2018
Digital transformation has changed the face of business across the globe. New digital technologies—
specifically, mobile devices—are opening new avenues for companies to engage their prospects and
manage their operations with greater effectiveness and efficiency.
However, in the healthcare space, the response to these technological innovations has been reserved.
While it’s undeniable that digital transformation could bring great change to the healthcare space just as
it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the
adoption of new tools and technology.
This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to
using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic
user experiences, everyone is left wanting more. Patients and members want applications that enable
them to manage their health more easily. Providers want to provide new