Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Involved, informed patients are better able to manage their own care.
Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes.
Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals:
• Mobile devices, tablets, and interactive technology improve the patient experience
• Healthcare facilities can remotely monitor patient progress and health post-discharge
• Providers can leverage patient portals and other tools to promote population health
• Ensuring patient engagement success requires effective measurement
• And more...
Lenovo Health provides the solutions and expertise to help healthcare organizations engage patients and achieve the vision of customized care anywhere, from hospital to home.
Are you meeting your patient engagement goals?
Download this checklist now.
Published By: Marketo
Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Data center managers are finding that high-density equipment causes problems such as hotspots and rising cooling costs. In this video, IBM explains how to address green technology issues by getting more out of existing facilities, and then describes an IBM solution that can greatly reduce the energy and power consumption of your data center.
Published By: Webtrends
Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Whether you’re in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
There are plenty of statistics confirming that the user experience determines the success of mobile apps—and the success of the business. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Published By: Webtrends
Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.