Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
Today more than ever, business wins depend on teamwork. And the teams that make things happen are bigger, more diverse, and more distributed than ever. People are working at home, in coffee shops, and on the road. They span multiple time zones. They use every imaginable device, relying heavily on their mobile phones. They grapple with deadlines because their tools don’t connect. With so much to manage, people are challenged to be truly present and focused in the moment. To make the most of each opportunity and maintain business momentum, they need tools that allow them to work intuitively. Effortlessly. That fade into the background, leaving them free to keep focused, stay engaged, get inspired, innovate. That allow them to connect as if they were in person, when they’re not.
To learn from industry experts on how collaboration works, Download Report!
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
As mobile momentum in the workplace continues, so do the opportunities to leverage connected mobile devices to bolster security, enable new business capabilities and effectively defeat desktop-based malware. Entrust’s latest Infographic, Mobile Security: Perception vs. Reality, explores the perceptions of IT decision-makers and why more and more enterprises are investing in mobility in 2013 and beyond.