Today’s mobile landscape is very much a moving target. IT managers
must keep track of all types of devices and platforms, hundreds if not
thousands of applications and a threat landscape that changes by the
minute. In this ever-changing environment, IT staff often find themselves
drowning in mobile minutiae, overwhelmed by mountains of endpoint
data but unable to extract meaning from it or make business decisions
based on it.
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This year’s report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective.
For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console.
To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront.
With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
Published By: MindTouch
Published Date: Mar 18, 2019
Today, the average person has instant access to an immeasurable
quantity of information. Smartphones and mobile devices put it
all at one’s fingertips. It is part of an unprecedented shift that puts
customers squarely in the driver’s seat.
As a result, the balance of power has decisively shifted from sellers
to buyers—from products and services to the customers who
consume them. Companies now face a simple but critical choice:
prioritize the customer experience, or risk going by the wayside.
The companies that thrive are those that obsess over proactively
meeting customer demand for timely and effortless experiences.
Published By: Blue Coat
Published Date: Nov 23, 2015
When it comes to mobile malware threats, 2015 was a vicious year. While the threats are familiar suspects, their complexity and frequency are at an all-time high, including instances of ransomware and stealthy insertions via spyware on devices. Learn how infections start; simple ways to strengthen corporate defenses; and what the future of mobile threats looks like.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive,
and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
Whether it's a smartcard for physical and logical access, soft tokens on a mobile device, or a unique grid card for strong authentication to a VPN, organizations can consolidate all authentication processes with a single, proven solution.
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
Increase of BYOD programs in the enterprise has introduced questions to those in charge of enterprise mobility. Fierce MobileIT's ebook, "Securing the Mobile Workforce,"covers many of the trends and challenges of securing corporate data on a device.
Read this whitepaper—Give All the People What They Want (Safely)—to learn how you can give employees the freedom to choose their own mobile devices, while still providing rock-solid enterprise security.
Companies today can’t just “bolt on” mobile capabilities. To succeed, you have to put mobile first. Read—Moving Beyond BYOD to Mobile First: A 3-Step Approach for CIOs—to learn how a making mobile a core part of your IT strategy increases revenue.
Extend desktop-level security to mobile users. This whitepaper—Effective Identity and Access Management in a Mobile World—covers how to harness your IAM infrastructure to balance the freedom mobile users want with the security IT needs. Read it now.
Security and management are critical to enterprise mobility—but they’re also complex. Dive deeper in this virtual roundtable with guests from Forrester Research, Inc., Good, and BoxTone. Learn more about mobile security trends, concerns, and myths.
You can’t slow down technology. But you can get ahead of it. Learn how in this mobile trend report from Gartner. Learn the latest in devices, app stores, and cloud services. You’ll even get operational tips to manage mobile costs, risk, and support.
Published By: Brainshark
Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
Published By: Frontrange
Published Date: Mar 13, 2013
Data is now accessed via physical and virtual desktops, laptops and mobile devices. IT organizations struggle to control and manage this widening pool of devices. View this Computerworld Survey to better understand the solutions to these challenges.