Published By: Teradata
Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. Thatís where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
Published By: CrownPeak
Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
Banks have been using credit scoring models for over five decades, so managing the life cycle of models is nothing new. Most have had some kind of process in place to ensure the models they develop are robust, validated and monitored from a performance perspective and that decision makers have confidence in them. In recent times, however - partly in response to the credit crisis in 2008 - the discipline of model risk management (MRM) has become more formalized and rigorous, driving the need for enterprise-level model information management systems. The regulatory scrutiny being applied to them is intensifying and spreading globally, with US and European regulators leading the charge. For example, whereas regulators were previously more interested in the numbers they were provided, now more regulators want to have a core understanding of the models banks used to generate these numbers.