Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
To better understand the benefits, costs, and risks associated with implementation of SAP Business Objects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to provide the conclusions of this cost and benefit analysis.
To better understand the benefits, costs, and risks associated with implementation of SAP BusinessObjects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to report cost and benefit findings
It is often hard for owners to ensure a business with geographically diverse locations run seamlessly as a unified company. This is especially true as there are a number of trends emerging that complicate the task of running a business that has multiple locations.
At the same time, there are technologies and capabilities than can help your business and staff create an integrated work environment. This ebook will examine a variety of solutions that can make it easy for staff to work across all of your business locations, helping to make your business run more efficiently and providing your staff with the tools they need to be more productive.
Published By: Dell DnCP
Published Date: Mar 06, 2019
Alors que des sociétés de tous types et tailles luttent pour survivre et prospérer sur des marchés hautement concurrentiels, l'augmentation de la productivité des employés peut fournir un avantage crucial. Même des gains relativement insignifiants peuvent conduire à une croissance considérable lorsqu'ils sont multipliés par le nombre d'employés. Les avantages les moins quantifiables peuvent s'avérer plus importants : lorsque les employés sont plus heureux et plus productifs, l'expérience client qu'ils proposent est bien meilleure : ceci reste un facteur de réussite clé à une époque où les exigences des clients sont maître.
Découvrez comment améliorer l'expérience des employés et des clients.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Published By: Limelight
Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load.
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper we’ll explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
NICE WFM 7.0’s Forecaster unlocks a high level of transparency into interaction history, allowing you to centrally forecast, schedule and manage contacts between multiple locations and ensure that site- and enterpriselevel objectives are met. With more than two thousand customers and two million users depending on its unparalleled ability to fine-tune the most precise forecasts, Forecaster allows you to plan and respond to the peaks and valleys of customer history through automatic collection of key historical data from all types of contact sources:
• Automatic call distributors (ACDs)
• Outbound dialers • Multi-channel routing platforms
• Back-office employee desktops
Download today to learn more.
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Pure Storage® Purity ActiveCluster is a fully symmetric active/active bidirectional replication solution that provides synchronous replication for RPO zero and automatic transparent failover for RTO zero. ActiveCluster spans multiple sites enabling clustered arrays and clustered hosts to be used to deploy flexible active/active datacenter configurations.
L’automatisation de la charge de travail (Workload Automation ou WLA) est une version aboutie de la planification des tâches qui permet d’automatiser des traitements informatiques complexes et qui accepte des charges de travail basées sur des événements, des plates-formes multiples, des services Web, des applications composites, des architectures orientées services (SOA), des systèmes virtuels, l’intégration des systèmes et des applications, l’alignement des services métier, etc.
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
Published By: SiteSpect
Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
"Hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of multiple endpoints to deliver applications, sites and services, requiring a performance management strategy to ensure those services reach users effectively.
This educational webinar will cover the importance of:
• Optimizing round trip times and latency, with clear real-time data
• Understanding the importance of load balancing and active failover
• Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities
Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success! Watch now!
Published By: Progress
Published Date: Jan 22, 2019
The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management, how multisite management reduces costs, improves process and ensures consistency and the proper set-up of multisite management can yield best results.
Published By: Magento
Published Date: Mar 28, 2018
International retail sales are expected to increase by 5.5% to $28.3 trillion by 2018.
launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviors. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure.
POWER YOUR BUSINESS TO EXPAND RAPIDLY INTO FOREIGN MARKETS:
Think Local and Flexible to Act Global
Communicate in Other Cultures
Design a Flexible and Scalable Global Process
Efficiently Manage Multiple International Sites
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.