Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
Published By: Maponics
Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.