If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Published By: Campaigner
Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
more people than ever before. Whether it's your employees, partners or customers, all your people use enterprise content. And that means content management is becoming increasingly top-of-mind — but companies find it difficult to get it right. In this newsletter, Gartner shares how cloud content management helps you build your content management strategy from the bottom up, enabling you to:
o Improve company-wide collaboration and become more customer-centric
o Scale your business and reduce cost
o Provide security and stability for your entire organization
• Download the full Gartner newsletter, Reshaping ECM: New Opportunities in the Cloud. You'll learn about the emerging requirements of top ECM vendors, as well as discover real-world use cases of Cloud Content Management.
As organizational structures get flatter, opportunities for meaningful global collaboration are increasing. However, without the right tools in place, those opportunities will go to waste.
Workplace by Facebook asked Harvard Business Review to find out how its audience is thinking about adopting, deploying, and using social collaboration tools at work. The results from over 750 magazine and e-newsletter readers, customers and HBR.org users show that the time to act is now.
Download this info-graphic to view the results from over 750 magazine and e-newsletter readers, customers and HBR.org users
Published By: Red Hat
Published Date: Mar 11, 2016
The cool vendors in this research are very diverse in their technical paradigms. This confirms that the DevOps "virtual" market is still very much in motion/forming and adds to the confusion of potential buyers.
CA Technologies Newsletter featuring Gartner Research. This publication, enhanced by Gartner research, reveals how to take a proactive IT approach which ensures visibility and control during the adoption of virtualization and cloud environments.
Download Aspect’s newsletter, “Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted” for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors.
Download to learn more!
Published By: Red Hat
Published Date: May 05, 2015
New Gartner research predicts that 75% of IT organizations will have a bimodal capability by 2017. Bimodal is a critical capability that combines the solid conventional capabilities of IT alongside a capability to respond to the level of uncertainty and the need for agility required for a digital transformation. According to Gartner, half of IT organizations that have a bimodal capability will make a mess. Learn more about Gartner's predictions for common mistakes that CIOs will make and how to avoid them.
The evolution of cyber threats ad the cybercriminal community has evolved from the days of pranksters launching annoying viruses and spam that would be considered primitive today.
While enterprises make concentrated efforts to protect their critical data, the lack of correlated and contextual network visibility can leave IT security organizations unable to prioritze the threats that matter the most.
This white paper shares the latest findings and most useful recommendations for virtualizing your organization's workloads. Learn how to develop a strategy that simplifies your IT infrastructure as you move to a virtual environment and more.
Published By: AcquireWeb
Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
In January of 2008, a random sample of online technical newsletter subscribers at midsize companies (100-5,000 employees) received an email invitation to participate in a survey about data protection solutions use at their organizations. The goal of the survey was to identify sources of and/or reasons for information security breaches, and to better understand how businesses are planning to protect themselves against data leaks. The following report presents top line results of the study.
Perfect order fulfillment requires companies to have seamless integration of all supply chain execution (SCE) including, logistics processes from manufacturing, transportation, warehouse, global trade to mobile and RFID. Recent research from Gartner reveals that most supply chain organizations continue to operate as functional silos – warehousing, transportation and manufacturing – with minimal, if any, process integration and synchronization between execution silos. The Gartner Research report provides key insights into how supply chain and IT leaders can transform logistics by breaking down functional silos, and designing business processes that span, optimize and synchronize across traditional functional domains.
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Learn how our top-rated vulnerability assessment solution, Nexpose, and our new endpoint controls monitoring solution, ControlsInsight, help you accurately assess your defenses, make informed decisions, create credible action plans, and monitor ongoing progress.
Published By: BlueHornet
Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
Published By: Brainshark
Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
Published By: Volacci
Published Date: Sep 03, 2013
Newsletters engage customers, prospects and peers in a humanizing way that informs a targeted audience while building a relationship of trust and respect. This guide provides email newsletter strategies and tactics that have proven themselves across a wide variety of industries.