Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
Personal Telepresence is the next generation in video communication. It delivers affordable, universal, and reliable video communication. The VidyoConferencing system provides the solution to the business and technical challenges of personal telepresence
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
Published By: Netviewer
Published Date: Jul 10, 2009
Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
Published By: Tripwire
Published Date: Jun 30, 2009
Find out how a robust configuration audit and control system can enable electronic submissions and signatures, and validate electronic data, in compliance with the FDA's mandatory submission of clinical trials records.
Published By: Tripwire
Published Date: Jun 30, 2009
Learn how Tripwire can help you deploy a comprehensive configuration assessment and control solution that: a) reduces the time and resources required to verify compliance and prepare for audits; and b) maintains continuous compliance by allowing IT to immediately identify any exceptions and trigger remediation of configurations that do not conform to policy.
As corporations become more dependent on their ERP systems, they struggle to strike the right balance between regularly updating the software and minimizing cost and disruption to the business. This Report offers advice on how to develop and communicate a practical upgrade strategy and then build an effective process for maintaining your ERP asset.
Technology rollouts on a nationwide and global scale require technicians to perform onsite work. Though you may have hired a Technology Rollout Company to manage and deploy these technicians, they ultimately serve as direct representatives of your company.
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
Read the white paper to see how IBM Lotus Notes and Domino software empowers users to take action, create and share knowledge and collaborate with teams. And discover how this new kind of desktop application, leveraged from 20 years of leadership can help deliver an enhanced user experience, drive greater business value and boost IT performance.
In this white paper, you'll see how Lotus Notes 8.5 boosts bandwidth by storing one copy of attachments, rather than allowing duplicate via threads. You'll also discover how upgrading lets you elevate collaboration and enhance efficiency with tools that empower users to take action, create and share knowledge, and collaborate with teams.
Read this astounding case study to see how migrating to IBM Lotus software with a broadly functional messaging platform increased the efficiency and support of mobile users for the Kentucky Baptist Convention. Then you'll learn how your own business can improve communications, drive down costs and eliminate the need for additional Web software.
Consolidation through server virtualization is a powerful agent for datacenter change, but shrinking your server footprint is just a part of the value that server virtualization brings to your IT organization. This paper explores the TCO of server virtualization, the costs that drive TCO and factors you should consider when calculating the return on your next virtualization investment.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!