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Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
    
The FeedRoom
Published By: Vidyo, Inc.     Published Date: Jul 17, 2009
Personal Telepresence is the next generation in video communication. It delivers affordable, universal, and reliable video communication. The VidyoConferencing system provides the solution to the business and technical challenges of personal telepresence
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vidyo, telepresence, video communication, communication, mcu, h.264, svc, avc
    
Vidyo, Inc.
Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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advertising, marketing, vms, social media, roi, vantage
    
VMS
Published By: ASG Software Solutions     Published Date: Jul 13, 2009
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses several tips of factors to look at when hiring an SEM company.
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seo, search engine marketing, brick marketing, sem, pay per click, ppc
    
Brick Marketing
Published By: Netviewer     Published Date: Jul 10, 2009
Business travel is coming under closer scrutiny: In Germany alone, companies spend approximately 50 billion euros on business travel every year. To partially offset this expense, many companies are replacing business trips with online meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
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netviewer, vdr, german travel management, online meetings, roi, business travel, greener, webcams
    
Netviewer
Published By: IBM     Published Date: Jul 09, 2009
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
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ibm, telelogic, doors, product development, engineering, automotive, rational, oem, communication, traceability, autosar, automotive open system architecture, spice, collaboration, oems, original equipment manufacturers
    
IBM
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0, api, dashboard, kpi, direct mail, sms, marketing mail, txt, real time results
    
ClickSquared
Published By: BMC Software     Published Date: Jun 30, 2009
Read a compelling case study by EMA, Inc. to learn how Dell uses BMC CONTROL-M to cut cost and increase productivity with workload automation.
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dell, ema, bmc, control-m, itil, it services, application integration, saas, end-to-end workflow mapping, erp, enterprise visibility and management, service-driven management, dynamic and agile workflow, itsm integration, layered architecture, technical account manager, tam
    
BMC Software
Published By: Tripwire     Published Date: Jun 30, 2009
Find out how a robust configuration audit and control system can enable electronic submissions and signatures, and validate electronic data, in compliance with the FDA's mandatory submission of clinical trials records.
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tripwire, integrity, data, clinical, electronic, software, cfr11, trustworthiness, fda, solutions, solution, electronic systems, hipaa, policy, requirements
    
Tripwire
Published By: Tripwire     Published Date: Jun 30, 2009
Learn how Tripwire can help you deploy a comprehensive configuration assessment and control solution that: a) reduces the time and resources required to verify compliance and prepare for audits; and b) maintains continuous compliance by allowing IT to immediately identify any exceptions and trigger remediation of configurations that do not conform to policy.
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tripwire, automate, fisma, compliance, configuration, assessment, solution, audit, policy, electronic systems, infrastructure, security, management, control, documentation
    
Tripwire
Published By: SAP     Published Date: Jun 27, 2009
As corporations become more dependent on their ERP systems, they struggle to strike the right balance between regularly updating the software and minimizing cost and disruption to the business. This Report offers advice on how to develop and communicate a practical upgrade strategy and then build an effective process for maintaining your ERP asset.
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sap, business intelligence, erp, sme, shipping, transportation, enterprise applications, enterprise, resources, infrastructure
    
SAP
Published By: ConcertTech     Published Date: Jun 26, 2009
Technology rollouts on a nationwide and global scale require technicians to perform onsite work. Though you may have hired a Technology Rollout Company to manage and deploy these technicians, they ultimately serve as direct representatives of your company.
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concert tech, nationwide rollouts, rollout, internal resources, multiple sites, onsite, partnership, collaboration, collaborative, communication
    
ConcertTech
Published By: Vision Critical     Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, testing, communication, community, branding
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding
    
Vision Critical
Published By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, style squad
    
Vision Critical
Published By: Nuance Communications     Published Date: Jun 17, 2009
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: IBM     Published Date: Jun 15, 2009
Read the white paper to see how IBM Lotus Notes and Domino software empowers users to take action, create and share knowledge and collaborate with teams. And discover how this new kind of desktop application, leveraged from 20 years of leadership can help deliver an enhanced user experience, drive greater business value and boost IT performance.
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ibm, lotus, lotus notes, lotus domino, it performance, collaboration, connect, desktop application, connect, socialize, communicate, user experience, eclipse, alloy, developers, client, sap, it performance, green, optimize
    
IBM
Published By: IBM     Published Date: Jun 15, 2009
In this white paper, you'll see how Lotus Notes 8.5 boosts bandwidth by storing one copy of attachments, rather than allowing duplicate via threads. You'll also discover how upgrading lets you elevate collaboration and enhance efficiency with tools that empower users to take action, create and share knowledge, and collaborate with teams.
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ibm lotus, domino, 8.5, collaboration, green, empower, access, connect, domino, notes, ibm, 8.5, server, enterprise-class messaging, collaborative capabilities, lotus, lotus notes, lotus domino, it performance, collaboration
    
IBM
Published By: IBM     Published Date: Jun 15, 2009
Read this astounding case study to see how migrating to IBM Lotus software with a broadly functional messaging platform increased the efficiency and support of mobile users for the Kentucky Baptist Convention. Then you'll learn how your own business can improve communications, drive down costs and eliminate the need for additional Web software.
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kentucky baptist convention, case study, nonprofit, lotus software, messaging platform, ibm lotus, domino, 8.5, collaboration, green, empower, access, connect, domino, notes, ibm, 8.5, server, enterprise-class messaging, collaborative capabilities
    
IBM
Published By: Citrix     Published Date: Jun 11, 2009
Consolidation through server virtualization is a powerful agent for datacenter change, but shrinking your server footprint is just a part of the value that server virtualization brings to your IT organization. This paper explores the TCO of server virtualization, the costs that drive TCO and factors you should consider when calculating the return on your next virtualization investment.
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citrix, virtualization, tco, total cost of ownership, datacenter, server virtualization, servers, xenserver, network interface cards, nics
    
Citrix
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic
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